Followership: boosting power and position in popular TV fiction

Research by Andaya (1999) has shown that the “expansion of authority” in Southeast Asia is jostled through culture. In Malay archipelago, such authority and legitimacy are manifested in the regulation of “dress, language, and custom,” reinforcing powerful gains emanating from wide cultural control....

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Main Authors:	Mohd Muzhafar Idrus, Ruzy Suliza Hashim, Raihanah M. M.
Format:	Article
Language:	English
Published:	Penerbit UKM 2015
Online Access:	http://journalarticle.ukm.my/8269/ http://journalarticle.ukm.my/8269/ http://journalarticle.ukm.my/8269/1/5977-22101-1-PB.pdf

id	ukm-8269
recordtype	eprints
spelling	ukm-82692016-12-14T06:46:44Z http://journalarticle.ukm.my/8269/ Followership: boosting power and position in popular TV fiction Mohd Muzhafar Idrus, Ruzy Suliza Hashim, Raihanah M. M., Research by Andaya (1999) has shown that the “expansion of authority” in Southeast Asia is jostled through culture. In Malay archipelago, such authority and legitimacy are manifested in the regulation of “dress, language, and custom,” reinforcing powerful gains emanating from wide cultural control. Following this premise, we seek to provide insights that work in tandem with how culture evolves to signify one‟s power and position through conversational exchanges palpable in popular TV fiction. Specifically, in this paper, we argue that reasons related to culture including religion and communal beliefs are employed by the “dominant knower” to prevail in TV fiction‟s narrative exchanges. Based on Conversation Analysis (CA) of Julia and On Dhia, we show that “dominant knowers” triumph using Malay adat (customs), as a reasoning firstly to justify the behavior of everyday discourse (friendships, relationships, and parenthood) and secondly to explicate one‟s choices in instituting the roles of women and men in the Malay world. Through such analysis, it is also found that any arguments through logic are denied and eliminated. Given these findings, this study demonstrates whether followers do or do not possess agency and whether followership does or does not dwell on loyalty to friendship and kinship over the course of navigating their private and public lives. By focusing on the narrative exchanges, we also contend that although TV fiction evokes issues that are decidedly modern and liberal in response to forces of globalization, Malay adat is still powerful for boosting power and authority in everyday Malay discourse. Penerbit UKM 2015-02 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/8269/1/5977-22101-1-PB.pdf Mohd Muzhafar Idrus, and Ruzy Suliza Hashim, and Raihanah M. M., (2015) Followership: boosting power and position in popular TV fiction. GEMA: Online Journal of Language Studies, 15 (1). pp. 207-224. ISSN 1675-8021 http://ejournal.ukm.my/gema/index
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Research by Andaya (1999) has shown that the “expansion of authority” in Southeast Asia is jostled through culture. In Malay archipelago, such authority and legitimacy are manifested in the regulation of “dress, language, and custom,” reinforcing powerful gains emanating from wide cultural control. Following this premise, we seek to provide insights that work in tandem with how culture evolves to signify one‟s power and position through conversational exchanges palpable in popular TV fiction. Specifically, in this paper, we argue that reasons related to culture including religion and communal beliefs are employed by the “dominant knower” to prevail in TV fiction‟s narrative exchanges. Based on Conversation Analysis (CA) of Julia and On Dhia, we show that “dominant knowers” triumph using Malay adat (customs), as a reasoning firstly to justify the behavior of everyday discourse (friendships, relationships, and parenthood) and secondly to explicate one‟s choices in instituting the roles of women and men in the Malay world. Through such analysis, it is also found that any arguments through logic are denied and eliminated. Given these findings, this study demonstrates whether followers do or do not possess agency and whether followership does or does not dwell on loyalty to friendship and kinship over the course of navigating their private and public lives. By focusing on the narrative exchanges, we also contend that although TV fiction evokes issues that are decidedly modern and liberal in response to forces of globalization, Malay adat is still powerful for boosting power and authority in everyday Malay discourse.
format	Article
author	Mohd Muzhafar Idrus, Ruzy Suliza Hashim, Raihanah M. M.,
spellingShingle	Mohd Muzhafar Idrus, Ruzy Suliza Hashim, Raihanah M. M., Followership: boosting power and position in popular TV fiction
author_facet	Mohd Muzhafar Idrus, Ruzy Suliza Hashim, Raihanah M. M.,
author_sort	Mohd Muzhafar Idrus,
title	Followership: boosting power and position in popular TV fiction
title_short	Followership: boosting power and position in popular TV fiction
title_full	Followership: boosting power and position in popular TV fiction
title_fullStr	Followership: boosting power and position in popular TV fiction
title_full_unstemmed	Followership: boosting power and position in popular TV fiction
title_sort	followership: boosting power and position in popular tv fiction
publisher	Penerbit UKM
publishDate	2015
url	http://journalarticle.ukm.my/8269/ http://journalarticle.ukm.my/8269/ http://journalarticle.ukm.my/8269/1/5977-22101-1-PB.pdf
first_indexed	2023-09-18T19:51:58Z
last_indexed	2023-09-18T19:51:58Z
_version_	1777406279052951552

Followership: boosting power and position in popular TV fiction

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