Pathos as a communicative strategy for online knowledge dissemination:the case of TED talks

This paper investigates the importance of pathos in TED (Technology, Entertainment, Design) talks, which are popularising speeches aiming at Knowledge Dissemination. Drawing upon Dlugan's (2013) theories on the enhancement of pathos as a communicative strategy, this work analyses how pathos i...

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Main Author:	Giuseppina Scotto Di Carlo
Format:	Article
Language:	English
Published:	Pusat Pengajian Bahasa dan Linguistik, FSSK, UKM 2015
Online Access:	http://journalarticle.ukm.my/8494/ http://journalarticle.ukm.my/8494/ http://journalarticle.ukm.my/8494/1/7611-22955-1-PB.pdf

id	ukm-8494
recordtype	eprints
spelling	ukm-84942016-12-14T06:47:20Z http://journalarticle.ukm.my/8494/ Pathos as a communicative strategy for online knowledge dissemination:the case of TED talks Giuseppina Scotto Di Carlo, This paper investigates the importance of pathos in TED (Technology, Entertainment, Design) talks, which are popularising speeches aiming at Knowledge Dissemination. Drawing upon Dlugan's (2013) theories on the enhancement of pathos as a communicative strategy, this work analyses how pathos is established in this relatively new form of popularisation that breaches the typical ‘scientist-mediator-audiences’ triangularisation, bringing scientists directly into contact with their audiences. In particular, the study will focus on an exemplary TED talk held by Dr Jill Bolte Taylor, ‘My Stroke of Insight’, a fascinating TED talk that recounts the speaker’s first-person experience of a major stroke, and which has been one of the most watched TED talks so far, with over 12 million views. The study shows how pathos techniques are used by TED speakers to establish on-thespot connection with their live and online audiences by appealing to emotions and values. The work further suggests that the success of these talks depends on how these speakers are listened to, remembered, and perceived as credible promoters of knowledge dissemination, but also on how they contribute to audiences’ approach to science not as something distant and separate, but as a heritage belonging to both professionals and laypersons. Pusat Pengajian Bahasa dan Linguistik, FSSK, UKM 2015 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/8494/1/7611-22955-1-PB.pdf Giuseppina Scotto Di Carlo, (2015) Pathos as a communicative strategy for online knowledge dissemination:the case of TED talks. 3L; Language,Linguistics and Literature,The Southeast Asian Journal of English Language Studies., 21 (1). pp. 23-34. ISSN 0128-5157 http://ejournal.ukm.my/3l/index
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	This paper investigates the importance of pathos in TED (Technology, Entertainment, Design) talks, which are popularising speeches aiming at Knowledge Dissemination. Drawing upon Dlugan's (2013) theories on the enhancement of pathos as a communicative strategy, this work analyses how pathos is established in this relatively new form of popularisation that breaches the typical ‘scientist-mediator-audiences’ triangularisation, bringing scientists directly into contact with their audiences. In particular, the study will focus on an exemplary TED talk held by Dr Jill Bolte Taylor, ‘My Stroke of Insight’, a fascinating TED talk that recounts the speaker’s first-person experience of a major stroke, and which has been one of the most watched TED talks so far, with over 12 million views. The study shows how pathos techniques are used by TED speakers to establish on-thespot connection with their live and online audiences by appealing to emotions and values. The work further suggests that the success of these talks depends on how these speakers are listened to, remembered, and perceived as credible promoters of knowledge dissemination, but also on how they contribute to audiences’ approach to science not as something distant and separate, but as a heritage belonging to both professionals and laypersons.
format	Article
author	Giuseppina Scotto Di Carlo,
spellingShingle	Giuseppina Scotto Di Carlo, Pathos as a communicative strategy for online knowledge dissemination:the case of TED talks
author_facet	Giuseppina Scotto Di Carlo,
author_sort	Giuseppina Scotto Di Carlo,
title	Pathos as a communicative strategy for online knowledge dissemination:the case of TED talks
title_short	Pathos as a communicative strategy for online knowledge dissemination:the case of TED talks
title_full	Pathos as a communicative strategy for online knowledge dissemination:the case of TED talks
title_fullStr	Pathos as a communicative strategy for online knowledge dissemination:the case of TED talks
title_full_unstemmed	Pathos as a communicative strategy for online knowledge dissemination:the case of TED talks
title_sort	pathos as a communicative strategy for online knowledge dissemination:the case of ted talks
publisher	Pusat Pengajian Bahasa dan Linguistik, FSSK, UKM
publishDate	2015
url	http://journalarticle.ukm.my/8494/ http://journalarticle.ukm.my/8494/ http://journalarticle.ukm.my/8494/1/7611-22955-1-PB.pdf
first_indexed	2023-09-18T19:52:26Z
last_indexed	2023-09-18T19:52:26Z
_version_	1777406309070536704

Pathos as a communicative strategy for online knowledge dissemination:the case of TED talks

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