Pathos as a communicative strategy for online knowledge dissemination:the case of TED talks
This paper investigates the importance of pathos in TED (Technology, Entertainment, Design) talks, which are popularising speeches aiming at Knowledge Dissemination. Drawing upon Dlugan's (2013) theories on the enhancement of pathos as a communicative strategy, this work analyses how pathos i...
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| Format: | Article |
| Language: | English |
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Pusat Pengajian Bahasa dan Linguistik, FSSK, UKM
2015
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| Online Access: | http://journalarticle.ukm.my/8494/ http://journalarticle.ukm.my/8494/ http://journalarticle.ukm.my/8494/1/7611-22955-1-PB.pdf |