A metaphoric rhetorical criticism on Aminuddin Baki’s speech: some preliminary findings

The purpose of this paper is to look at the Aminuddin Baki’s Torch Movement Speech (Ceramah Gerakan Obor) from the critical theory of metaphorical perspective. The study of metaphor is considered important because it has been used by many speech writers, authors, and CEOs in big organisations to str...

Full description

Bibliographic Details
Main Authors:	Dil Froz Jan Sayed Halem Shah, Abdul Muati @ Zamri Ahmad, Hamisah Hasan, Rosya Izyanie Shamshudeen, Faridah Ibrahim
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysian 2014
Online Access:	http://journalarticle.ukm.my/8580/ http://journalarticle.ukm.my/8580/ http://journalarticle.ukm.my/8580/1/V30_2_2.pdf

id	ukm-8580
recordtype	eprints
spelling	ukm-85802016-12-14T06:47:37Z http://journalarticle.ukm.my/8580/ A metaphoric rhetorical criticism on Aminuddin Baki’s speech: some preliminary findings Dil Froz Jan Sayed Halem Shah, Abdul Muati @ Zamri Ahmad, Hamisah Hasan, Rosya Izyanie Shamshudeen, Faridah Ibrahim, The purpose of this paper is to look at the Aminuddin Baki’s Torch Movement Speech (Ceramah Gerakan Obor) from the critical theory of metaphorical perspective. The study of metaphor is considered important because it has been used by many speech writers, authors, and CEOs in big organisations to strengthen the impact of their speeches. Metaphors are used to amplify meanings in one’s speech. The objective of the study is to identify the type of metaphors employed and how the metaphors are conveyed within the Torch Movement Speeches. The study also hopes to identify the direction of metaphor used in terms of positive, negative or neutral which is predominant in the speech. Numerous studies have been done on the biographical portion of Aminuddin Baki but not of the particular speeches he had made on the progression of the natives in Malaysia as a whole. The late Aminuddin Baki was known as a man of great purpose and was committed to seeing the advancement of Malaysians in education. This study used a qualitative method through a rhetorical analysis of one of Aminuddin Baki’s Torch Movement speech. Using Neo-Aristotelian Criticism perspective in the analysis of speech, this study demonstrates the relevance in the application of ancient Malay metaphor in modern day communication interaction among the people. Universiti Kebangsaan Malaysian 2014 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/8580/1/V30_2_2.pdf Dil Froz Jan Sayed Halem Shah, and Abdul Muati @ Zamri Ahmad, and Hamisah Hasan, and Rosya Izyanie Shamshudeen, and Faridah Ibrahim, (2014) A metaphoric rhetorical criticism on Aminuddin Baki’s speech: some preliminary findings. Jurnal Komunikasi ; Malaysian Journal of Communication, 30 (2). pp. 21-40. ISSN 0128-1496 http://www.ukm.my/jkom/journal/volumes/volume30-2-2014.html
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	The purpose of this paper is to look at the Aminuddin Baki’s Torch Movement Speech (Ceramah Gerakan Obor) from the critical theory of metaphorical perspective. The study of metaphor is considered important because it has been used by many speech writers, authors, and CEOs in big organisations to strengthen the impact of their speeches. Metaphors are used to amplify meanings in one’s speech. The objective of the study is to identify the type of metaphors employed and how the metaphors are conveyed within the Torch Movement Speeches. The study also hopes to identify the direction of metaphor used in terms of positive, negative or neutral which is predominant in the speech. Numerous studies have been done on the biographical portion of Aminuddin Baki but not of the particular speeches he had made on the progression of the natives in Malaysia as a whole. The late Aminuddin Baki was known as a man of great purpose and was committed to seeing the advancement of Malaysians in education. This study used a qualitative method through a rhetorical analysis of one of Aminuddin Baki’s Torch Movement speech. Using Neo-Aristotelian Criticism perspective in the analysis of speech, this study demonstrates the relevance in the application of ancient Malay metaphor in modern day communication interaction among the people.
format	Article
author	Dil Froz Jan Sayed Halem Shah, Abdul Muati @ Zamri Ahmad, Hamisah Hasan, Rosya Izyanie Shamshudeen, Faridah Ibrahim,
spellingShingle	Dil Froz Jan Sayed Halem Shah, Abdul Muati @ Zamri Ahmad, Hamisah Hasan, Rosya Izyanie Shamshudeen, Faridah Ibrahim, A metaphoric rhetorical criticism on Aminuddin Baki’s speech: some preliminary findings
author_facet	Dil Froz Jan Sayed Halem Shah, Abdul Muati @ Zamri Ahmad, Hamisah Hasan, Rosya Izyanie Shamshudeen, Faridah Ibrahim,
author_sort	Dil Froz Jan Sayed Halem Shah,
title	A metaphoric rhetorical criticism on Aminuddin Baki’s speech: some preliminary findings
title_short	A metaphoric rhetorical criticism on Aminuddin Baki’s speech: some preliminary findings
title_full	A metaphoric rhetorical criticism on Aminuddin Baki’s speech: some preliminary findings
title_fullStr	A metaphoric rhetorical criticism on Aminuddin Baki’s speech: some preliminary findings
title_full_unstemmed	A metaphoric rhetorical criticism on Aminuddin Baki’s speech: some preliminary findings
title_sort	metaphoric rhetorical criticism on aminuddin baki’s speech: some preliminary findings
publisher	Universiti Kebangsaan Malaysian
publishDate	2014
url	http://journalarticle.ukm.my/8580/ http://journalarticle.ukm.my/8580/ http://journalarticle.ukm.my/8580/1/V30_2_2.pdf
first_indexed	2023-09-18T19:52:41Z
last_indexed	2023-09-18T19:52:41Z
_version_	1777406324216168448

A metaphoric rhetorical criticism on Aminuddin Baki’s speech: some preliminary findings

Similar Items