Ideologies underlying the use of photographs in newspaper coverage of BERSIH 3.0 rally: a social semiotic analysis

BERSIH 3.0 rally that was held on 28th April 2012 has witnessed visual war among the mass media in Malaysia which had caused polarization among the Malaysian society. This study aims to analyze how the mainstream and alternative newspapers transfuse their ideology about the rally through visual depi...

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Main Author:	Jamali Bujang Sanawi
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysian 2014
Online Access:	http://journalarticle.ukm.my/8581/ http://journalarticle.ukm.my/8581/ http://journalarticle.ukm.my/8581/1/V30_2_3.pdf

id	ukm-8581
recordtype	eprints
spelling	ukm-85812016-12-14T06:47:37Z http://journalarticle.ukm.my/8581/ Ideologies underlying the use of photographs in newspaper coverage of BERSIH 3.0 rally: a social semiotic analysis Jamali Bujang Sanawi, BERSIH 3.0 rally that was held on 28th April 2012 has witnessed visual war among the mass media in Malaysia which had caused polarization among the Malaysian society. This study aims to analyze how the mainstream and alternative newspapers transfuse their ideology about the rally through visual depiction of the event. Three dominant newspapers namely Utusan Malaysia, The Star and Harakah were chosen based on their political economic background and their high circulations status. Based on the visual constructions of the two mainstream newspapers; Utusan Malaysia and The Star, it is found that both newspapers were critical towards BERSIH 3.0. Apart from that, both newspapers also embedded their own racial agenda in which it was found that Utusan Malaysia tries to associate the rally with the dark tragedy of 13th May 1969 while The Star tries to neutralize the involvement of the Chinese through positive imagery. In contrast, Harakah celebrated the revival and the unity of the people from all races in their struggle towards social justice as the main theme. At the same time, Harakah visually portrayed PAS as a political party that honoured pluralism, gain acceptance from young people and committed with the PR. The research has proved that photo has the capabilities to be a medium to disseminate ideology. Universiti Kebangsaan Malaysian 2014 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/8581/1/V30_2_3.pdf Jamali Bujang Sanawi, (2014) Ideologies underlying the use of photographs in newspaper coverage of BERSIH 3.0 rally: a social semiotic analysis. Jurnal Komunikasi ; Malaysian Journal of Communication, 30 (2). pp. 41-60. ISSN 0128-1496 http://www.ukm.my/jkom/journal/volumes/volume30-2-2014.html
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	BERSIH 3.0 rally that was held on 28th April 2012 has witnessed visual war among the mass media in Malaysia which had caused polarization among the Malaysian society. This study aims to analyze how the mainstream and alternative newspapers transfuse their ideology about the rally through visual depiction of the event. Three dominant newspapers namely Utusan Malaysia, The Star and Harakah were chosen based on their political economic background and their high circulations status. Based on the visual constructions of the two mainstream newspapers; Utusan Malaysia and The Star, it is found that both newspapers were critical towards BERSIH 3.0. Apart from that, both newspapers also embedded their own racial agenda in which it was found that Utusan Malaysia tries to associate the rally with the dark tragedy of 13th May 1969 while The Star tries to neutralize the involvement of the Chinese through positive imagery. In contrast, Harakah celebrated the revival and the unity of the people from all races in their struggle towards social justice as the main theme. At the same time, Harakah visually portrayed PAS as a political party that honoured pluralism, gain acceptance from young people and committed with the PR. The research has proved that photo has the capabilities to be a medium to disseminate ideology.
format	Article
author	Jamali Bujang Sanawi,
spellingShingle	Jamali Bujang Sanawi, Ideologies underlying the use of photographs in newspaper coverage of BERSIH 3.0 rally: a social semiotic analysis
author_facet	Jamali Bujang Sanawi,
author_sort	Jamali Bujang Sanawi,
title	Ideologies underlying the use of photographs in newspaper coverage of BERSIH 3.0 rally: a social semiotic analysis
title_short	Ideologies underlying the use of photographs in newspaper coverage of BERSIH 3.0 rally: a social semiotic analysis
title_full	Ideologies underlying the use of photographs in newspaper coverage of BERSIH 3.0 rally: a social semiotic analysis
title_fullStr	Ideologies underlying the use of photographs in newspaper coverage of BERSIH 3.0 rally: a social semiotic analysis
title_full_unstemmed	Ideologies underlying the use of photographs in newspaper coverage of BERSIH 3.0 rally: a social semiotic analysis
title_sort	ideologies underlying the use of photographs in newspaper coverage of bersih 3.0 rally: a social semiotic analysis
publisher	Universiti Kebangsaan Malaysian
publishDate	2014
url	http://journalarticle.ukm.my/8581/ http://journalarticle.ukm.my/8581/ http://journalarticle.ukm.my/8581/1/V30_2_3.pdf
first_indexed	2023-09-18T19:52:41Z
last_indexed	2023-09-18T19:52:41Z
_version_	1777406324361920512

Ideologies underlying the use of photographs in newspaper coverage of BERSIH 3.0 rally: a social semiotic analysis

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