Online market communicational patterns in developing countries: a Malaysian perspective

The aim of present study is to provide ideas across a variety of online buyer practices and choices that will assist communicators to be more set in market patterns of developing countries. The study signifies not just for the web-vendors in promoting online market, but also for those individuals wh...

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Main Authors:	Shahid Bashir, Ridzuan Masri, Faridah Ibrahim, Vijayesvaran Arumugam
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysian 2014
Online Access:	http://journalarticle.ukm.my/8582/ http://journalarticle.ukm.my/8582/ http://journalarticle.ukm.my/8582/1/V30_2_4.pdf

id	ukm-8582
recordtype	eprints
spelling	ukm-85822016-12-14T06:47:37Z http://journalarticle.ukm.my/8582/ Online market communicational patterns in developing countries: a Malaysian perspective Shahid Bashir, Ridzuan Masri, Faridah Ibrahim, Vijayesvaran Arumugam, The aim of present study is to provide ideas across a variety of online buyer practices and choices that will assist communicators to be more set in market patterns of developing countries. The study signifies not just for the web-vendors in promoting online market, but also for those individuals who are hesitant to buy products online. On a sample size of 50 Malaysian e-shoppers, an open ended questionnaire was used as a primary data collection method to analyze buyer practicing ideas gathered around several variables reviewed through past studies i.e. web promotion, consumer’s decision making methodologies, extensive online clientage, and online shopping related knowledge. The outcomes evidenced powerful influence of some of these variables on online buyer’s practices. Universiti Kebangsaan Malaysian 2014 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/8582/1/V30_2_4.pdf Shahid Bashir, and Ridzuan Masri, and Faridah Ibrahim, and Vijayesvaran Arumugam, (2014) Online market communicational patterns in developing countries: a Malaysian perspective. Jurnal Komunikasi ; Malaysian Journal of Communication, 30 (2). pp. 61-70. ISSN 0128-1496 http://www.ukm.my/jkom/journal/volumes/volume30-2-2014.html
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	The aim of present study is to provide ideas across a variety of online buyer practices and choices that will assist communicators to be more set in market patterns of developing countries. The study signifies not just for the web-vendors in promoting online market, but also for those individuals who are hesitant to buy products online. On a sample size of 50 Malaysian e-shoppers, an open ended questionnaire was used as a primary data collection method to analyze buyer practicing ideas gathered around several variables reviewed through past studies i.e. web promotion, consumer’s decision making methodologies, extensive online clientage, and online shopping related knowledge. The outcomes evidenced powerful influence of some of these variables on online buyer’s practices.
format	Article
author	Shahid Bashir, Ridzuan Masri, Faridah Ibrahim, Vijayesvaran Arumugam,
spellingShingle	Shahid Bashir, Ridzuan Masri, Faridah Ibrahim, Vijayesvaran Arumugam, Online market communicational patterns in developing countries: a Malaysian perspective
author_facet	Shahid Bashir, Ridzuan Masri, Faridah Ibrahim, Vijayesvaran Arumugam,
author_sort	Shahid Bashir,
title	Online market communicational patterns in developing countries: a Malaysian perspective
title_short	Online market communicational patterns in developing countries: a Malaysian perspective
title_full	Online market communicational patterns in developing countries: a Malaysian perspective
title_fullStr	Online market communicational patterns in developing countries: a Malaysian perspective
title_full_unstemmed	Online market communicational patterns in developing countries: a Malaysian perspective
title_sort	online market communicational patterns in developing countries: a malaysian perspective
publisher	Universiti Kebangsaan Malaysian
publishDate	2014
url	http://journalarticle.ukm.my/8582/ http://journalarticle.ukm.my/8582/ http://journalarticle.ukm.my/8582/1/V30_2_4.pdf
first_indexed	2023-09-18T19:52:41Z
last_indexed	2023-09-18T19:52:41Z
_version_	1777406324505575424

Online market communicational patterns in developing countries: a Malaysian perspective

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