The effectiveness of video and pamphlets in influencing youth on environmental education

Environmental problems are getting worse nowadays. The importance of Environmental Education, particularly to the youth is crucial because youth are the leaders of the future and play significant roles in determining the direction of the country. This study aims to explore the effectiveness of video...

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Main Authors:	Jamilah Ahmad, Gowri Sritharan, Nur Nasliza Arina Mohamad Nasir
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysian 2015
Online Access:	http://journalarticle.ukm.my/9113/ http://journalarticle.ukm.my/9113/ http://journalarticle.ukm.my/9113/1/V31_1_15.pdf

id	ukm-9113
recordtype	eprints
spelling	ukm-91132016-12-14T06:49:00Z http://journalarticle.ukm.my/9113/ The effectiveness of video and pamphlets in influencing youth on environmental education Jamilah Ahmad, Gowri Sritharan, Nur Nasliza Arina Mohamad Nasir, Environmental problems are getting worse nowadays. The importance of Environmental Education, particularly to the youth is crucial because youth are the leaders of the future and play significant roles in determining the direction of the country. This study aims to explore the effectiveness of video and pamphlets in influencing youth on Environmental Education. This study also determines to find the best medium to educate youth on Environmental Education be it video or pamphlet. The Social Cognitive Theory by Albert Bandura was used as a theoretical framework and a qualitative method of focus group was carried out in order to collect data from respondents. Findings indicated that respondents had a higher preference for the video as an Environmental Education medium as opposed to pamphlets. Universiti Kebangsaan Malaysian 2015 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/9113/1/V31_1_15.pdf Jamilah Ahmad, and Gowri Sritharan, and Nur Nasliza Arina Mohamad Nasir, (2015) The effectiveness of video and pamphlets in influencing youth on environmental education. Jurnal Komunikasi ; Malaysian Journal of Communication, 31 (1). pp. 281-296. ISSN 0128-1496 http://www.ukm.my/jkom/journal/volumes/volume31-1-2015.html
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Environmental problems are getting worse nowadays. The importance of Environmental Education, particularly to the youth is crucial because youth are the leaders of the future and play significant roles in determining the direction of the country. This study aims to explore the effectiveness of video and pamphlets in influencing youth on Environmental Education. This study also determines to find the best medium to educate youth on Environmental Education be it video or pamphlet. The Social Cognitive Theory by Albert Bandura was used as a theoretical framework and a qualitative method of focus group was carried out in order to collect data from respondents. Findings indicated that respondents had a higher preference for the video as an Environmental Education medium as opposed to pamphlets.
format	Article
author	Jamilah Ahmad, Gowri Sritharan, Nur Nasliza Arina Mohamad Nasir,
spellingShingle	Jamilah Ahmad, Gowri Sritharan, Nur Nasliza Arina Mohamad Nasir, The effectiveness of video and pamphlets in influencing youth on environmental education
author_facet	Jamilah Ahmad, Gowri Sritharan, Nur Nasliza Arina Mohamad Nasir,
author_sort	Jamilah Ahmad,
title	The effectiveness of video and pamphlets in influencing youth on environmental education
title_short	The effectiveness of video and pamphlets in influencing youth on environmental education
title_full	The effectiveness of video and pamphlets in influencing youth on environmental education
title_fullStr	The effectiveness of video and pamphlets in influencing youth on environmental education
title_full_unstemmed	The effectiveness of video and pamphlets in influencing youth on environmental education
title_sort	effectiveness of video and pamphlets in influencing youth on environmental education
publisher	Universiti Kebangsaan Malaysian
publishDate	2015
url	http://journalarticle.ukm.my/9113/ http://journalarticle.ukm.my/9113/ http://journalarticle.ukm.my/9113/1/V31_1_15.pdf
first_indexed	2023-09-18T19:54:02Z
last_indexed	2023-09-18T19:54:02Z
_version_	1777406409213739008

The effectiveness of video and pamphlets in influencing youth on environmental education

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