Social media issues embedded in broadcasting: Malaysian experience

This article provides an overview of the broadcasting industry in Malaysia. Next, it explores the social media environment and the different issues experienced by young social media users as opposed to issues found in web broadcasting, as mainstream broadcasters’ attempt to host social media generat...

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Main Authors:	Ramachandran Ponnan, Mohd. Nor Shahizan Ali
Format:	Article
Language:	English
Published:	Journal of Faculty of Social Sciences and Humanities. Universiti Kebangsaan Malaysia 2015
Online Access:	http://journalarticle.ukm.my/9325/ http://journalarticle.ukm.my/9325/ http://journalarticle.ukm.my/9325/1/029-043_Shahizan_Social_Media_broadcasting.pdf

id	ukm-9325
recordtype	eprints
spelling	ukm-93252016-12-14T06:49:35Z http://journalarticle.ukm.my/9325/ Social media issues embedded in broadcasting: Malaysian experience Ramachandran Ponnan, Mohd. Nor Shahizan Ali, This article provides an overview of the broadcasting industry in Malaysia. Next, it explores the social media environment and the different issues experienced by young social media users as opposed to issues found in web broadcasting, as mainstream broadcasters’ attempt to host social media generated content to achieve greater audience reach and popularity. Then the chapter discusses how broadcasters are managing these issues. The issues are analysed using the business analysis tool PESTEL and are presented in two folds. One as they are experienced by social media users and the other as experienced by conventional broadcasters who also broadcast their content through the web. The significance of the issues here is in the Malaysian context as it seems to be related to the nature of social media users, their lack of affinity to hard copy books, periodicals or printed materials, their affection to the possibilities the web and social media offers. How broadcasters are managing the issues at their end takes into consideration the cultural, legal and social context of the Malaysian society. Journal of Faculty of Social Sciences and Humanities. Universiti Kebangsaan Malaysia 2015 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/9325/1/029-043_Shahizan_Social_Media_broadcasting.pdf Ramachandran Ponnan, and Mohd. Nor Shahizan Ali, (2015) Social media issues embedded in broadcasting: Malaysian experience. e-BANGI: Jurnal Sains Sosial dan Kemanusiaan, 10 (1). pp. 29-43. ISSN 1823-884x http://www.ukm.my/e-bangi/index.php?option=com_jresearch&view=publicationslist&Itemid=45&lang=en
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	This article provides an overview of the broadcasting industry in Malaysia. Next, it explores the social media environment and the different issues experienced by young social media users as opposed to issues found in web broadcasting, as mainstream broadcasters’ attempt to host social media generated content to achieve greater audience reach and popularity. Then the chapter discusses how broadcasters are managing these issues. The issues are analysed using the business analysis tool PESTEL and are presented in two folds. One as they are experienced by social media users and the other as experienced by conventional broadcasters who also broadcast their content through the web. The significance of the issues here is in the Malaysian context as it seems to be related to the nature of social media users, their lack of affinity to hard copy books, periodicals or printed materials, their affection to the possibilities the web and social media offers. How broadcasters are managing the issues at their end takes into consideration the cultural, legal and social context of the Malaysian society.
format	Article
author	Ramachandran Ponnan, Mohd. Nor Shahizan Ali,
spellingShingle	Ramachandran Ponnan, Mohd. Nor Shahizan Ali, Social media issues embedded in broadcasting: Malaysian experience
author_facet	Ramachandran Ponnan, Mohd. Nor Shahizan Ali,
author_sort	Ramachandran Ponnan,
title	Social media issues embedded in broadcasting: Malaysian experience
title_short	Social media issues embedded in broadcasting: Malaysian experience
title_full	Social media issues embedded in broadcasting: Malaysian experience
title_fullStr	Social media issues embedded in broadcasting: Malaysian experience
title_full_unstemmed	Social media issues embedded in broadcasting: Malaysian experience
title_sort	social media issues embedded in broadcasting: malaysian experience
publisher	Journal of Faculty of Social Sciences and Humanities. Universiti Kebangsaan Malaysia
publishDate	2015
url	http://journalarticle.ukm.my/9325/ http://journalarticle.ukm.my/9325/ http://journalarticle.ukm.my/9325/1/029-043_Shahizan_Social_Media_broadcasting.pdf
first_indexed	2023-09-18T19:54:31Z
last_indexed	2023-09-18T19:54:31Z
_version_	1777406440153022464

Social media issues embedded in broadcasting: Malaysian experience

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