Perception of homestay operators towards homestay development in Malaysia

This study aimed to analyse the perception of operators on the impact they experienced as a result of their involvement in the development of homestay. The impacts encompass the economic, social, cultural and environmental aspects. This study employed face to face survey, and a total of 333 respon...

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Main Authors:	Md Shafiin Shukor, Norlida Hanim Mohd Salleh, Redzuan Othman, Siti Hajar Mohd Idris
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2014
Online Access:	http://journalarticle.ukm.my/9406/ http://journalarticle.ukm.my/9406/ http://journalarticle.ukm.my/9406/1/9206-25183-1-PB.pdf

id	ukm-9406
recordtype	eprints
spelling	ukm-94062016-12-14T06:49:50Z http://journalarticle.ukm.my/9406/ Perception of homestay operators towards homestay development in Malaysia Md Shafiin Shukor, Norlida Hanim Mohd Salleh, Redzuan Othman, Siti Hajar Mohd Idris, This study aimed to analyse the perception of operators on the impact they experienced as a result of their involvement in the development of homestay. The impacts encompass the economic, social, cultural and environmental aspects. This study employed face to face survey, and a total of 333 respondents who are Peninsular Malaysia’s homestay operators participated in this study. The Structural Equation Modeling (SEM) analysis utilizing simple statistical analysis software with the aid of Statistical Package for the Social Science (SPSS) and Analysis of Moment Structure (AMOS) were employed. Study results indicated that the economic and cultural aspects are significant contributors to the impact experienced by the operators in Malaysia at (0.29, t = 2.78, p < 0.00) and (0.86, t = 6.34, p < 0.00), respectively. Generally, the overall impact has positive relationship and affects the development of homestay tourism (0.30, t = 4.45 p < 0.00). In order to further improve the demand for homestay, there is a need for a strong co-operation between the operators, government and marketing agencies in sustaining Malaysia’s homestay industry development. Penerbit Universiti Kebangsaan Malaysia 2014 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/9406/1/9206-25183-1-PB.pdf Md Shafiin Shukor, and Norlida Hanim Mohd Salleh, and Redzuan Othman, and Siti Hajar Mohd Idris, (2014) Perception of homestay operators towards homestay development in Malaysia. Jurnal Pengurusan, 42 . pp. 3-17. ISSN 0127-2713 http://ejournal.ukm.my/pengurusan/issue/view/614
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	This study aimed to analyse the perception of operators on the impact they experienced as a result of their involvement in the development of homestay. The impacts encompass the economic, social, cultural and environmental aspects. This study employed face to face survey, and a total of 333 respondents who are Peninsular Malaysia’s homestay operators participated in this study. The Structural Equation Modeling (SEM) analysis utilizing simple statistical analysis software with the aid of Statistical Package for the Social Science (SPSS) and Analysis of Moment Structure (AMOS) were employed. Study results indicated that the economic and cultural aspects are significant contributors to the impact experienced by the operators in Malaysia at (0.29, t = 2.78, p < 0.00) and (0.86, t = 6.34, p < 0.00), respectively. Generally, the overall impact has positive relationship and affects the development of homestay tourism (0.30, t = 4.45 p < 0.00). In order to further improve the demand for homestay, there is a need for a strong co-operation between the operators, government and marketing agencies in sustaining Malaysia’s homestay industry development.
format	Article
author	Md Shafiin Shukor, Norlida Hanim Mohd Salleh, Redzuan Othman, Siti Hajar Mohd Idris,
spellingShingle	Md Shafiin Shukor, Norlida Hanim Mohd Salleh, Redzuan Othman, Siti Hajar Mohd Idris, Perception of homestay operators towards homestay development in Malaysia
author_facet	Md Shafiin Shukor, Norlida Hanim Mohd Salleh, Redzuan Othman, Siti Hajar Mohd Idris,
author_sort	Md Shafiin Shukor,
title	Perception of homestay operators towards homestay development in Malaysia
title_short	Perception of homestay operators towards homestay development in Malaysia
title_full	Perception of homestay operators towards homestay development in Malaysia
title_fullStr	Perception of homestay operators towards homestay development in Malaysia
title_full_unstemmed	Perception of homestay operators towards homestay development in Malaysia
title_sort	perception of homestay operators towards homestay development in malaysia
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2014
url	http://journalarticle.ukm.my/9406/ http://journalarticle.ukm.my/9406/ http://journalarticle.ukm.my/9406/1/9206-25183-1-PB.pdf
first_indexed	2023-09-18T19:54:45Z
last_indexed	2023-09-18T19:54:45Z
_version_	1777406454802677760

Perception of homestay operators towards homestay development in Malaysia

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