Market orientation and entrepreneurial success: mediating role of entrepreneurial learning intensity
We addressed three research questions in this study: (1) What is the effect of market orientation on entrepreneurial success? (2) What is the relationship between market orientation and entrepreneurial learning intensity?; and (3) To what extent could entrepreneurial learning intensity enhance the...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2015
|
| Online Access: | http://journalarticle.ukm.my/9423/ http://journalarticle.ukm.my/9423/ http://journalarticle.ukm.my/9423/1/11119-30845-1-PB.pdf |
| Summary: | We addressed three research questions in this study: (1) What is the effect of market orientation on entrepreneurial
success? (2) What is the relationship between market orientation and entrepreneurial learning intensity?; and (3) To
what extent could entrepreneurial learning intensity enhance the relationship of market orientation – entrepreneurial
success? Drawing on marketing and learning literature, we proposed that market orientation and entrepreneurial learning
intensity infl uence entrepreneurial success. Based on resource-advantage theory, we believed that market orientation and
entrepreneurial learning intensity are complementary resources in enhancing the capability of fi rms to gain competitive
advantage. Through a simple mediation analysis, we posited that market orientation positively impact entrepreneurial
success through entrepreneurial learning intensity. Based on data collected, by using questionnaire survey involving
125 owners of established small and medium-sized service enterprises around Malaysia, fi ndings confi rmed that market
orientation, entrepreneurial learning intensity and entrepreneurial success are signifi cantly related. Entrepreneurial
learning intensity partially mediated the relationship between market orientation and entrepreneurial success. Lastly,
discussion and implications of the research fi ndings are provided in understanding the scenario of entrepreneurial success
of small and medium-sized service enterprises in Malaysia. |
|---|