Market orientation and entrepreneurial success: mediating role of entrepreneurial learning intensity

We addressed three research questions in this study: (1) What is the effect of market orientation on entrepreneurial success? (2) What is the relationship between market orientation and entrepreneurial learning intensity?; and (3) To what extent could entrepreneurial learning intensity enhance the...

Full description

Bibliographic Details
Main Authors:	Hasni N. Juhdi, Tih, Sio Hong, Nurita Juhdi
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2015
Online Access:	http://journalarticle.ukm.my/9423/ http://journalarticle.ukm.my/9423/ http://journalarticle.ukm.my/9423/1/11119-30845-1-PB.pdf

id	ukm-9423
recordtype	eprints
spelling	ukm-94232016-12-14T06:49:53Z http://journalarticle.ukm.my/9423/ Market orientation and entrepreneurial success: mediating role of entrepreneurial learning intensity Hasni N. Juhdi, Tih, Sio Hong Nurita Juhdi, We addressed three research questions in this study: (1) What is the effect of market orientation on entrepreneurial success? (2) What is the relationship between market orientation and entrepreneurial learning intensity?; and (3) To what extent could entrepreneurial learning intensity enhance the relationship of market orientation – entrepreneurial success? Drawing on marketing and learning literature, we proposed that market orientation and entrepreneurial learning intensity infl uence entrepreneurial success. Based on resource-advantage theory, we believed that market orientation and entrepreneurial learning intensity are complementary resources in enhancing the capability of fi rms to gain competitive advantage. Through a simple mediation analysis, we posited that market orientation positively impact entrepreneurial success through entrepreneurial learning intensity. Based on data collected, by using questionnaire survey involving 125 owners of established small and medium-sized service enterprises around Malaysia, fi ndings confi rmed that market orientation, entrepreneurial learning intensity and entrepreneurial success are signifi cantly related. Entrepreneurial learning intensity partially mediated the relationship between market orientation and entrepreneurial success. Lastly, discussion and implications of the research fi ndings are provided in understanding the scenario of entrepreneurial success of small and medium-sized service enterprises in Malaysia. Penerbit Universiti Kebangsaan Malaysia 2015 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/9423/1/11119-30845-1-PB.pdf Hasni N. Juhdi, and Tih, Sio Hong and Nurita Juhdi, (2015) Market orientation and entrepreneurial success: mediating role of entrepreneurial learning intensity. Jurnal Pengurusan, 43 . pp. 27-36. ISSN 0127-2713 http://ejournal.ukm.my/pengurusan/issue/view/699
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	We addressed three research questions in this study: (1) What is the effect of market orientation on entrepreneurial success? (2) What is the relationship between market orientation and entrepreneurial learning intensity?; and (3) To what extent could entrepreneurial learning intensity enhance the relationship of market orientation – entrepreneurial success? Drawing on marketing and learning literature, we proposed that market orientation and entrepreneurial learning intensity infl uence entrepreneurial success. Based on resource-advantage theory, we believed that market orientation and entrepreneurial learning intensity are complementary resources in enhancing the capability of fi rms to gain competitive advantage. Through a simple mediation analysis, we posited that market orientation positively impact entrepreneurial success through entrepreneurial learning intensity. Based on data collected, by using questionnaire survey involving 125 owners of established small and medium-sized service enterprises around Malaysia, fi ndings confi rmed that market orientation, entrepreneurial learning intensity and entrepreneurial success are signifi cantly related. Entrepreneurial learning intensity partially mediated the relationship between market orientation and entrepreneurial success. Lastly, discussion and implications of the research fi ndings are provided in understanding the scenario of entrepreneurial success of small and medium-sized service enterprises in Malaysia.
format	Article
author	Hasni N. Juhdi, Tih, Sio Hong Nurita Juhdi,
spellingShingle	Hasni N. Juhdi, Tih, Sio Hong Nurita Juhdi, Market orientation and entrepreneurial success: mediating role of entrepreneurial learning intensity
author_facet	Hasni N. Juhdi, Tih, Sio Hong Nurita Juhdi,
author_sort	Hasni N. Juhdi,
title	Market orientation and entrepreneurial success: mediating role of entrepreneurial learning intensity
title_short	Market orientation and entrepreneurial success: mediating role of entrepreneurial learning intensity
title_full	Market orientation and entrepreneurial success: mediating role of entrepreneurial learning intensity
title_fullStr	Market orientation and entrepreneurial success: mediating role of entrepreneurial learning intensity
title_full_unstemmed	Market orientation and entrepreneurial success: mediating role of entrepreneurial learning intensity
title_sort	market orientation and entrepreneurial success: mediating role of entrepreneurial learning intensity
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2015
url	http://journalarticle.ukm.my/9423/ http://journalarticle.ukm.my/9423/ http://journalarticle.ukm.my/9423/1/11119-30845-1-PB.pdf
first_indexed	2023-09-18T19:54:50Z
last_indexed	2023-09-18T19:54:50Z
_version_	1777406460144123904

Market orientation and entrepreneurial success: mediating role of entrepreneurial learning intensity

Similar Items