Sport as a tourism attraction in Malaysia: potential and prospects

Sport tourism has become a popular sub-sector in the tourism industry today. Until the early 1990s, tourism and sports existed as two distinct areas of activities but the success in organizing the World Conference on Sport Tourism in Barcelona, Spain 2001has resulted in more serious attention bein...

Full description

Bibliographic Details
Main Authors:	Jabil Mapjabil, Mazdi Marzuki, Mohd Jirey Kumalah, Logeswaran Tangavello, Mohammad Kadir Zainal Abidin
Format:	Article
Language:	English
Published:	Faculty of Social Sciences and Humanities, UKM,Bangi 2015
Online Access:	http://journalarticle.ukm.my/9553/ http://journalarticle.ukm.my/9553/ http://journalarticle.ukm.my/9553/1/3.geografia-si-nov15-jabilmapjabil-edam.pdf

id	ukm-9553
recordtype	eprints
spelling	ukm-95532016-12-14T06:50:17Z http://journalarticle.ukm.my/9553/ Sport as a tourism attraction in Malaysia: potential and prospects Jabil Mapjabil, Mazdi Marzuki, Mohd Jirey Kumalah, Logeswaran Tangavello, Mohammad Kadir Zainal Abidin, Sport tourism has become a popular sub-sector in the tourism industry today. Until the early 1990s, tourism and sports existed as two distinct areas of activities but the success in organizing the World Conference on Sport Tourism in Barcelona, Spain 2001has resulted in more serious attention being paid to this sector. Before, scholars, decisionmakers and governments involved in the field of tourism and sports perceived their respective profits independently of one another; now it is realised that the benefits generated by the synergy of both is far greater. This study examines the development of sport tourism in Malaysia. It was found that the success in organizing the race Le Tour de Langkawi in 1996 was a turning point in the government's focus on the development of the sport tourism sector. Currently, Malaysia is known for organizing several world-class sport events, among them the Royal Langkawi International Regatta (January), Ironman Triathlon (February), Formula 1 Grand Prix Malaysia (March), FEI Showjumping World Cup (May), Petronas Primax 3 Merdeka Millennium Endurance Race (July), Super GT (August), Malaysian Motorcycle Grand Prix (September), A1GP Malaysia (November) and Monsoon Cup (December). All these world-class sporting events bring substantial returns to the society and the economy. The strengths of sports as a tourism attraction include the length of time in which the events take place, extensive publicity coverage through the print and electronic media, sponsorship from various domestic and multinational companies and business opportunities provided to local residents during the event. Faculty of Social Sciences and Humanities, UKM,Bangi 2015-11 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/9553/1/3.geografia-si-nov15-jabilmapjabil-edam.pdf Jabil Mapjabil, and Mazdi Marzuki, and Mohd Jirey Kumalah, and Logeswaran Tangavello, and Mohammad Kadir Zainal Abidin, (2015) Sport as a tourism attraction in Malaysia: potential and prospects. Geografia : Malaysian Journal of Society and Space, 11 (12). pp. 23-31. ISSN 2180-2491 http://www.ukm.my/geografia/v2/index.php?cont=a&item=2&thn=2015&vol=11&issue=12&ver=loc
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Sport tourism has become a popular sub-sector in the tourism industry today. Until the early 1990s, tourism and sports existed as two distinct areas of activities but the success in organizing the World Conference on Sport Tourism in Barcelona, Spain 2001has resulted in more serious attention being paid to this sector. Before, scholars, decisionmakers and governments involved in the field of tourism and sports perceived their respective profits independently of one another; now it is realised that the benefits generated by the synergy of both is far greater. This study examines the development of sport tourism in Malaysia. It was found that the success in organizing the race Le Tour de Langkawi in 1996 was a turning point in the government's focus on the development of the sport tourism sector. Currently, Malaysia is known for organizing several world-class sport events, among them the Royal Langkawi International Regatta (January), Ironman Triathlon (February), Formula 1 Grand Prix Malaysia (March), FEI Showjumping World Cup (May), Petronas Primax 3 Merdeka Millennium Endurance Race (July), Super GT (August), Malaysian Motorcycle Grand Prix (September), A1GP Malaysia (November) and Monsoon Cup (December). All these world-class sporting events bring substantial returns to the society and the economy. The strengths of sports as a tourism attraction include the length of time in which the events take place, extensive publicity coverage through the print and electronic media, sponsorship from various domestic and multinational companies and business opportunities provided to local residents during the event.
format	Article
author	Jabil Mapjabil, Mazdi Marzuki, Mohd Jirey Kumalah, Logeswaran Tangavello, Mohammad Kadir Zainal Abidin,
spellingShingle	Jabil Mapjabil, Mazdi Marzuki, Mohd Jirey Kumalah, Logeswaran Tangavello, Mohammad Kadir Zainal Abidin, Sport as a tourism attraction in Malaysia: potential and prospects
author_facet	Jabil Mapjabil, Mazdi Marzuki, Mohd Jirey Kumalah, Logeswaran Tangavello, Mohammad Kadir Zainal Abidin,
author_sort	Jabil Mapjabil,
title	Sport as a tourism attraction in Malaysia: potential and prospects
title_short	Sport as a tourism attraction in Malaysia: potential and prospects
title_full	Sport as a tourism attraction in Malaysia: potential and prospects
title_fullStr	Sport as a tourism attraction in Malaysia: potential and prospects
title_full_unstemmed	Sport as a tourism attraction in Malaysia: potential and prospects
title_sort	sport as a tourism attraction in malaysia: potential and prospects
publisher	Faculty of Social Sciences and Humanities, UKM,Bangi
publishDate	2015
url	http://journalarticle.ukm.my/9553/ http://journalarticle.ukm.my/9553/ http://journalarticle.ukm.my/9553/1/3.geografia-si-nov15-jabilmapjabil-edam.pdf
first_indexed	2023-09-18T19:55:11Z
last_indexed	2023-09-18T19:55:11Z
_version_	1777406481464819712

Sport as a tourism attraction in Malaysia: potential and prospects

Similar Items