Market orientation, entrepreneurship orientation, relationship commitment and communication among SME exporters in Malaysia

Building partnerships with foreign importers or distributors is critical for internationalizing small and medium enterprises with limited resources. Doing so can help them leverage the resources of their partners and enhance their export performance in foreign markets. Within this context, commitm...

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Main Authors:	Md Daud Ismail, Azwardi Md Isa, Syed Shah Alam, Maisarah Ahmad
Format:	Article
Language:	English
Published:	School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/9798/ http://journalarticle.ukm.my/9798/ http://journalarticle.ukm.my/9798/1/3ok.geografia-jan16-MdDaud1-bi-edam1.pdf

id	ukm-9798
recordtype	eprints
spelling	ukm-97982016-12-14T06:50:52Z http://journalarticle.ukm.my/9798/ Market orientation, entrepreneurship orientation, relationship commitment and communication among SME exporters in Malaysia Md Daud Ismail, Azwardi Md Isa, Syed Shah Alam, Maisarah Ahmad, Building partnerships with foreign importers or distributors is critical for internationalizing small and medium enterprises with limited resources. Doing so can help them leverage the resources of their partners and enhance their export performance in foreign markets. Within this context, commitment to the relationship stands as an important cross-border relationship dimension. In addition, market orientation and entrepreneurship orientation have been highlighted in the literature as important variables to develop relationship commitment. The literature also demonstrates that effective communication between partners is the critical function of relationship closeness and strength. This study used the resource-based view for theoretical foundation. We collected data from 220 small and medium business exporters in the manufacturing sector in an emerging market, namely, Malaysia which were analyzed using hierarchical moderated regression analysis. The results showed that entrepreneurship orientation is positively related to relationship commitment. The findings also revealed that the relationship between market orientation and commitment was fully moderated by communication. This means the entrepreneurial values of risk taking, innovation, and pro-action are crucial in providing SMEs with the ability to develop and maintain relationship commitment. Future studies may investigate how the rapid changes in the international business environment affect SME relationship commitment. School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia 2016-01 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/9798/1/3ok.geografia-jan16-MdDaud1-bi-edam1.pdf Md Daud Ismail, and Azwardi Md Isa, and Syed Shah Alam, and Maisarah Ahmad, (2016) Market orientation, entrepreneurship orientation, relationship commitment and communication among SME exporters in Malaysia. Geografia : Malaysian Journal of Society and Space, 12 (1). pp. 19-28. ISSN 2180-2491 http://www.ukm.my/geografia/v2/index.php?cont=a&item=2&thn=2016&vol=12&issue=1&ver=loc
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Building partnerships with foreign importers or distributors is critical for internationalizing small and medium enterprises with limited resources. Doing so can help them leverage the resources of their partners and enhance their export performance in foreign markets. Within this context, commitment to the relationship stands as an important cross-border relationship dimension. In addition, market orientation and entrepreneurship orientation have been highlighted in the literature as important variables to develop relationship commitment. The literature also demonstrates that effective communication between partners is the critical function of relationship closeness and strength. This study used the resource-based view for theoretical foundation. We collected data from 220 small and medium business exporters in the manufacturing sector in an emerging market, namely, Malaysia which were analyzed using hierarchical moderated regression analysis. The results showed that entrepreneurship orientation is positively related to relationship commitment. The findings also revealed that the relationship between market orientation and commitment was fully moderated by communication. This means the entrepreneurial values of risk taking, innovation, and pro-action are crucial in providing SMEs with the ability to develop and maintain relationship commitment. Future studies may investigate how the rapid changes in the international business environment affect SME relationship commitment.
format	Article
author	Md Daud Ismail, Azwardi Md Isa, Syed Shah Alam, Maisarah Ahmad,
spellingShingle	Md Daud Ismail, Azwardi Md Isa, Syed Shah Alam, Maisarah Ahmad, Market orientation, entrepreneurship orientation, relationship commitment and communication among SME exporters in Malaysia
author_facet	Md Daud Ismail, Azwardi Md Isa, Syed Shah Alam, Maisarah Ahmad,
author_sort	Md Daud Ismail,
title	Market orientation, entrepreneurship orientation, relationship commitment and communication among SME exporters in Malaysia
title_short	Market orientation, entrepreneurship orientation, relationship commitment and communication among SME exporters in Malaysia
title_full	Market orientation, entrepreneurship orientation, relationship commitment and communication among SME exporters in Malaysia
title_fullStr	Market orientation, entrepreneurship orientation, relationship commitment and communication among SME exporters in Malaysia
title_full_unstemmed	Market orientation, entrepreneurship orientation, relationship commitment and communication among SME exporters in Malaysia
title_sort	market orientation, entrepreneurship orientation, relationship commitment and communication among sme exporters in malaysia
publisher	School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia
publishDate	2016
url	http://journalarticle.ukm.my/9798/ http://journalarticle.ukm.my/9798/ http://journalarticle.ukm.my/9798/1/3ok.geografia-jan16-MdDaud1-bi-edam1.pdf
first_indexed	2023-09-18T19:55:45Z
last_indexed	2023-09-18T19:55:45Z
_version_	1777406517316681728

Market orientation, entrepreneurship orientation, relationship commitment and communication among SME exporters in Malaysia

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