Corporate image of zakat institutions in Malaysia
The privatization of several zakat institutions in Malaysia has opened a new phase in zakat administration with the aim of improving institutional image, especially through the introduction and implementation of corporate values. Various activities and promotional efforts were undertaken to achiev...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia
2016
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| Online Access: | http://journalarticle.ukm.my/9812/ http://journalarticle.ukm.my/9812/ http://journalarticle.ukm.my/9812/1/5x.geografia-si-feb16-siti-edam.pdf |
| Summary: | The privatization of several zakat institutions in Malaysia has opened a new phase in zakat administration with the
aim of improving institutional image, especially through the introduction and implementation of corporate values.
Various activities and promotional efforts were undertaken to achieve this objective incurring significant
expenditures which would be wasted if they fail to achieve the intended goals. In this light, this study was conducted
to identify factors that shape and determine the image of zakat institutions among zakat contributors and noncontributors.
Based on the two basic components of corporate image which consisted of emotional and functional
components, four factors were proposed – reputation, corporate communication, access to service and contact
personnel. A total of 225 questionnaires were administered and analyzed using multiple regression analysis. The
findings revealed that reputation and contact personnel had a significant relationship with image. These findings
have broadened understanding of the concept of image and its antecedents in the context of zakat institutions in
Malaysia. |
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