The effect of demographic factors on consumer intention to purchase organic products in the Klang Valley: an empirical study

The global market for organic food has developed significantly in the past decade. The organic food industry in Malaysia is getting wider, even though the domestic market remains relatively small. The main purpose of this study is to investigate the effect of demographic factors towards purchase i...

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Main Authors: Nor Asiah Omar, Muhamad Azrin Nazri, Lokhman Hakim Osman, Mhd Suhaimi Ahmad
Format: Article
Language:English
Published: School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia 2016
Online Access:http://journalarticle.ukm.my/9814/
http://journalarticle.ukm.my/9814/
http://journalarticle.ukm.my/9814/1/7x.geografia-si-feb16-norasiah-edam_%281%29.pdf
id ukm-9814
recordtype eprints
spelling ukm-98142016-12-14T06:50:55Z http://journalarticle.ukm.my/9814/ The effect of demographic factors on consumer intention to purchase organic products in the Klang Valley: an empirical study Nor Asiah Omar, Muhamad Azrin Nazri, Lokhman Hakim Osman, Mhd Suhaimi Ahmad, The global market for organic food has developed significantly in the past decade. The organic food industry in Malaysia is getting wider, even though the domestic market remains relatively small. The main purpose of this study is to investigate the effect of demographic factors towards purchase intention of organic food. A total of 150 completed questionnaires was collected via convenience sampling from customers of a shopping-mall in Malaysia’s Klang Valley. Five demographic variables were used in this study, including gender, age, level of income, level of education and presence of children in the household. The findings revealed that, gender, age, level of education did have significant impacts on the consumer intention to buy organic food. These findings will appeal to those interested in consumer behaviour regarding organic food consumption and the continued development of Malaysia’s organic food industry. School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia 2016-02 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/9814/1/7x.geografia-si-feb16-norasiah-edam_%281%29.pdf Nor Asiah Omar, and Muhamad Azrin Nazri, and Lokhman Hakim Osman, and Mhd Suhaimi Ahmad, (2016) The effect of demographic factors on consumer intention to purchase organic products in the Klang Valley: an empirical study. Geografia : Malaysian Journal of Society and Space, 12 (2). pp. 68-82. ISSN 2180-2491 http://www.ukm.my/geografia/v2/index.php?cont=a&item=2&thn=2016&vol=12&issue=2&ver=loc
repository_type Digital Repository
institution_category Local University
institution Universiti Kebangasaan Malaysia
building UKM Institutional Repository
collection Online Access
language English
description The global market for organic food has developed significantly in the past decade. The organic food industry in Malaysia is getting wider, even though the domestic market remains relatively small. The main purpose of this study is to investigate the effect of demographic factors towards purchase intention of organic food. A total of 150 completed questionnaires was collected via convenience sampling from customers of a shopping-mall in Malaysia’s Klang Valley. Five demographic variables were used in this study, including gender, age, level of income, level of education and presence of children in the household. The findings revealed that, gender, age, level of education did have significant impacts on the consumer intention to buy organic food. These findings will appeal to those interested in consumer behaviour regarding organic food consumption and the continued development of Malaysia’s organic food industry.
format Article
author Nor Asiah Omar,
Muhamad Azrin Nazri,
Lokhman Hakim Osman,
Mhd Suhaimi Ahmad,
spellingShingle Nor Asiah Omar,
Muhamad Azrin Nazri,
Lokhman Hakim Osman,
Mhd Suhaimi Ahmad,
The effect of demographic factors on consumer intention to purchase organic products in the Klang Valley: an empirical study
author_facet Nor Asiah Omar,
Muhamad Azrin Nazri,
Lokhman Hakim Osman,
Mhd Suhaimi Ahmad,
author_sort Nor Asiah Omar,
title The effect of demographic factors on consumer intention to purchase organic products in the Klang Valley: an empirical study
title_short The effect of demographic factors on consumer intention to purchase organic products in the Klang Valley: an empirical study
title_full The effect of demographic factors on consumer intention to purchase organic products in the Klang Valley: an empirical study
title_fullStr The effect of demographic factors on consumer intention to purchase organic products in the Klang Valley: an empirical study
title_full_unstemmed The effect of demographic factors on consumer intention to purchase organic products in the Klang Valley: an empirical study
title_sort effect of demographic factors on consumer intention to purchase organic products in the klang valley: an empirical study
publisher School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia
publishDate 2016
url http://journalarticle.ukm.my/9814/
http://journalarticle.ukm.my/9814/
http://journalarticle.ukm.my/9814/1/7x.geografia-si-feb16-norasiah-edam_%281%29.pdf
first_indexed 2023-09-18T19:55:47Z
last_indexed 2023-09-18T19:55:47Z
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