Riding the waves of social commerce: an empirical study of Malaysian entrepreneurs
The emergence of social media has made it possible for a person with internet connection to communicate with thousands of other people. Because of the heavy usage of social media there is substantial interest in making this medium a commercial site, particularly among entrepreneurs who want to exp...
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| Format: | Article |
| Language: | English |
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School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia
2016
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| Online Access: | http://journalarticle.ukm.my/9815/ http://journalarticle.ukm.my/9815/ http://journalarticle.ukm.my/9815/1/8x.geografia-si-feb16-noorazuan-edam_%281%29.pdf |
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ukm-9815 |
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eprints |
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ukm-98152016-12-14T06:50:55Z http://journalarticle.ukm.my/9815/ Riding the waves of social commerce: an empirical study of Malaysian entrepreneurs Noor Azuan Hashim, Shifa Mohd Nor, Hawati Janor, The emergence of social media has made it possible for a person with internet connection to communicate with thousands of other people. Because of the heavy usage of social media there is substantial interest in making this medium a commercial site, particularly among entrepreneurs who want to explore the potential of their businesses. Any entrepreneur can experience various benefits and effects from advertising their products and services on social media, including an increase in the number of fans and advertisement views and/or an increase in sales and return on investment as social media channel product and business information to targeted customers at a minimal cost. However, there are limited studies on social media, particularly how it affects business interaction, which formed the focus of this study. Face-to-face surveys were conducted involving 105 Malaysian entrepreneurs who had access to social media. The findings revealed that most entrepreneurs in this study believed that social commerce is the future way of doing their businesses. In fact, they believed that every entrepreneur needs to engage with social media as they would not only allow the entrepreneur to discuss his products and services with other people but also assist him to make vital and critical business decisions. School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia 2016-02 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/9815/1/8x.geografia-si-feb16-noorazuan-edam_%281%29.pdf Noor Azuan Hashim, and Shifa Mohd Nor, and Hawati Janor, (2016) Riding the waves of social commerce: an empirical study of Malaysian entrepreneurs. Geografia : Malaysian Journal of Society and Space, 12 (2). pp. 83-94. ISSN 2180-2491 http://www.ukm.my/geografia/v2/index.php?cont=a&item=2&thn=2016&vol=12&issue=2&ver=loc |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Kebangasaan Malaysia |
| building |
UKM Institutional Repository |
| collection |
Online Access |
| language |
English |
| description |
The emergence of social media has made it possible for a person with internet connection to communicate with
thousands of other people. Because of the heavy usage of social media there is substantial interest in making this
medium a commercial site, particularly among entrepreneurs who want to explore the potential of their businesses.
Any entrepreneur can experience various benefits and effects from advertising their products and services on social
media, including an increase in the number of fans and advertisement views and/or an increase in sales and return on
investment as social media channel product and business information to targeted customers at a minimal cost.
However, there are limited studies on social media, particularly how it affects business interaction, which formed the
focus of this study. Face-to-face surveys were conducted involving 105 Malaysian entrepreneurs who had access to
social media. The findings revealed that most entrepreneurs in this study believed that social commerce is the future
way of doing their businesses. In fact, they believed that every entrepreneur needs to engage with social media as
they would not only allow the entrepreneur to discuss his products and services with other people but also assist
him to make vital and critical business decisions. |
| format |
Article |
| author |
Noor Azuan Hashim, Shifa Mohd Nor, Hawati Janor, |
| spellingShingle |
Noor Azuan Hashim, Shifa Mohd Nor, Hawati Janor, Riding the waves of social commerce: an empirical study of Malaysian entrepreneurs |
| author_facet |
Noor Azuan Hashim, Shifa Mohd Nor, Hawati Janor, |
| author_sort |
Noor Azuan Hashim, |
| title |
Riding the waves of social commerce: an empirical study of
Malaysian entrepreneurs |
| title_short |
Riding the waves of social commerce: an empirical study of
Malaysian entrepreneurs |
| title_full |
Riding the waves of social commerce: an empirical study of
Malaysian entrepreneurs |
| title_fullStr |
Riding the waves of social commerce: an empirical study of
Malaysian entrepreneurs |
| title_full_unstemmed |
Riding the waves of social commerce: an empirical study of
Malaysian entrepreneurs |
| title_sort |
riding the waves of social commerce: an empirical study of
malaysian entrepreneurs |
| publisher |
School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia |
| publishDate |
2016 |
| url |
http://journalarticle.ukm.my/9815/ http://journalarticle.ukm.my/9815/ http://journalarticle.ukm.my/9815/1/8x.geografia-si-feb16-noorazuan-edam_%281%29.pdf |
| first_indexed |
2023-09-18T19:55:47Z |
| last_indexed |
2023-09-18T19:55:47Z |
| _version_ |
1777406519795515392 |