Factors affecting trust in publishing personal information in online social network: An empirical study of Malaysia’s Klang Valley users
Online Social Networking (OSN) is a platform that enables one to socialize over the world online without having to meet anyone physically or face to face. However, privacy in OSN sites is becoming a main concern for users because of the potential threats that come with sharing one’s personal infor...
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| Format: | Article |
| Language: | English |
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School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia
2016
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| Online Access: | http://journalarticle.ukm.my/9819/ http://journalarticle.ukm.my/9819/ http://journalarticle.ukm.my/9819/1/12x.geografia-si-feb16-shah-edam_%283%29.pdf |
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ukm-9819 |
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eprints |
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ukm-98192016-12-14T06:50:56Z http://journalarticle.ukm.my/9819/ Factors affecting trust in publishing personal information in online social network: An empirical study of Malaysia’s Klang Valley users Syed Shah Alam, Maisarah Ahmad, A. Ali Khatibi, Mst. Nilufar Ahsan, Online Social Networking (OSN) is a platform that enables one to socialize over the world online without having to meet anyone physically or face to face. However, privacy in OSN sites is becoming a main concern for users because of the potential threats that come with sharing one’s personal information online. The purpose of our study was to examine the key factors that influence the trust in publishing personal information on Online Social Network (OSN) sites in Malaysia. Primary data were gathered from 201 users comprising university students and working adults residing in the Klang Valley. Five factors were selected to gauge the users’ perception of potential threats , namely, security/privacy of the website, word of mouth of family and friends, functional motives of OSN users, social motives of OSN users and psychological motives of OSN users. Results of the study showed that security/privacy, word of mouth, functional motives and social motives significantly affected the publishing of respondents’ personal information on online social network sites. The implication is that the largest challenge of both now and in the future, in terms of users protecting themselves and their information, will be to find out and understand how to effectively access and change the privacy settings offered by all OSN sites. School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia 2016-02 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/9819/1/12x.geografia-si-feb16-shah-edam_%283%29.pdf Syed Shah Alam, and Maisarah Ahmad, and A. Ali Khatibi, and Mst. Nilufar Ahsan, (2016) Factors affecting trust in publishing personal information in online social network: An empirical study of Malaysia’s Klang Valley users. Geografia : Malaysian Journal of Society and Space, 12 (2). pp. 132-143. ISSN 2180-2491 http://www.ukm.my/geografia/v2/index.php?cont=a&item=2&thn=2016&vol=12&issue=2&ver=loc |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Kebangasaan Malaysia |
| building |
UKM Institutional Repository |
| collection |
Online Access |
| language |
English |
| description |
Online Social Networking (OSN) is a platform that enables one to socialize over the world online without having to
meet anyone physically or face to face. However, privacy in OSN sites is becoming a main concern for users
because of the potential threats that come with sharing one’s personal information online. The purpose of our study
was to examine the key factors that influence the trust in publishing personal information on Online Social Network
(OSN) sites in Malaysia. Primary data were gathered from 201 users comprising university students and working
adults residing in the Klang Valley. Five factors were selected to gauge the users’ perception of potential threats ,
namely, security/privacy of the website, word of mouth of family and friends, functional motives of OSN users,
social motives of OSN users and psychological motives of OSN users. Results of the study showed that
security/privacy, word of mouth, functional motives and social motives significantly affected the publishing of
respondents’ personal information on online social network sites. The implication is that the largest challenge of
both now and in the future, in terms of users protecting themselves and their information, will be to find out and
understand how to effectively access and change the privacy settings offered by all OSN sites. |
| format |
Article |
| author |
Syed Shah Alam, Maisarah Ahmad, A. Ali Khatibi, Mst. Nilufar Ahsan, |
| spellingShingle |
Syed Shah Alam, Maisarah Ahmad, A. Ali Khatibi, Mst. Nilufar Ahsan, Factors affecting trust in publishing personal information in online social network: An empirical study of Malaysia’s Klang Valley users |
| author_facet |
Syed Shah Alam, Maisarah Ahmad, A. Ali Khatibi, Mst. Nilufar Ahsan, |
| author_sort |
Syed Shah Alam, |
| title |
Factors affecting trust in publishing personal information in online
social network: An empirical study of Malaysia’s Klang Valley users |
| title_short |
Factors affecting trust in publishing personal information in online
social network: An empirical study of Malaysia’s Klang Valley users |
| title_full |
Factors affecting trust in publishing personal information in online
social network: An empirical study of Malaysia’s Klang Valley users |
| title_fullStr |
Factors affecting trust in publishing personal information in online
social network: An empirical study of Malaysia’s Klang Valley users |
| title_full_unstemmed |
Factors affecting trust in publishing personal information in online
social network: An empirical study of Malaysia’s Klang Valley users |
| title_sort |
factors affecting trust in publishing personal information in online
social network: an empirical study of malaysia’s klang valley users |
| publisher |
School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia |
| publishDate |
2016 |
| url |
http://journalarticle.ukm.my/9819/ http://journalarticle.ukm.my/9819/ http://journalarticle.ukm.my/9819/1/12x.geografia-si-feb16-shah-edam_%283%29.pdf |
| first_indexed |
2023-09-18T19:55:48Z |
| last_indexed |
2023-09-18T19:55:48Z |
| _version_ |
1777406520363843584 |