The effect of customer perceived value on customer satisfaction: a case study of Malay upscale restaurants
Stiff competition and increasingly high operating costs have driven many international and domestic players to introduce new outlet concepts. Malay fine dining, upscale restaurant segment is gaining popularity among Malaysian, especially in Kuala Lumpur. This study examined the effect of perceived...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia
2016
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| Online Access: | http://journalarticle.ukm.my/9895/ http://journalarticle.ukm.my/9895/ http://journalarticle.ukm.my/9895/1/6x.geografia-si-mac16-mohdnazri-edam.pdf |