Female consumer awareness on difference between original & fake Halal logo JAKIM on product : a study on female muslim consumer in University Malaysia Pahang

Recognizing today‘s women are the biggest contributors as consumers of various products around the world and the high demand for halal food in Malaysia and the world in general, there are the government's efforts to position Malaysia as a regional hub for halal food products. However, there are...

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Main Author:	Nor Amira , Azahar
Format:	Undergraduates Project Papers
Language:	English
Published:	2014
Subjects:	HF Commerce
Online Access:	http://umpir.ump.edu.my/id/eprint/10952/ http://umpir.ump.edu.my/id/eprint/10952/ http://umpir.ump.edu.my/id/eprint/10952/1/FIM%20-%20NOR%20AMIRA%20AZAHAR%20%28CD9005%29.pdf

id	ump-10952
recordtype	eprints
spelling	ump-109522015-10-28T07:20:07Z http://umpir.ump.edu.my/id/eprint/10952/ Female consumer awareness on difference between original & fake Halal logo JAKIM on product : a study on female muslim consumer in University Malaysia Pahang Nor Amira , Azahar HF Commerce Recognizing today‘s women are the biggest contributors as consumers of various products around the world and the high demand for halal food in Malaysia and the world in general, there are the government's efforts to position Malaysia as a regional hub for halal food products. However, there are circumstances where female users do not really understand what exactly halal. This is due to low awareness among women consumers about halal food, halal logo and all associated with halal. Moreover, it is because of lack of knowledge or information about the cause halal meaning misunderstood the true meaning of halal. Therefore, this study was conducted to determine the user's perception of Muslim women bearing the halal food. In addition, this study also aims to identify consumer awareness of Muslim women related factors emphasized in the selection of food and the importance of choosing the logo halal food. A total of 300 respondents among students and employees at Universiti Malaysia Pahang has been involved in this study. Set questionnaire containing 28 items were distributed to the respondents and analyzed descriptively to obtain the frequency, percentage and min using Statistical Package for Social Science (SPSS) version 2.0. Data were analyzed using Cronbach Alpha, Test-T, Reliability Analysis, Correlation and Analysis Reg'resi.Analisis data shown in tables. Overall results showed that respondents gave a positive perception of aspects studied. The ﬁndings show that consumer awareness of the halal logo with a mean value of 4.2244. While the mean of the factors emphasized in dietary knowledge is highest with a mean of 4.2542 and the mean for halal food security is 4.1789. At the end of the study, the researchers made several recommendations to the parties to be aware of the problem studied. Further studies were also proposed for research in the future 2014 Undergraduates Project Papers NonPeerReviewed application/pdf en http://umpir.ump.edu.my/id/eprint/10952/1/FIM%20-%20NOR%20AMIRA%20AZAHAR%20%28CD9005%29.pdf Nor Amira , Azahar (2014) Female consumer awareness on difference between original & fake Halal logo JAKIM on product : a study on female muslim consumer in University Malaysia Pahang. Faculty of Industrial Management, Universiti Malaysia Pahang. http://iportal.ump.edu.my/lib/item?id=chamo:91246&theme=UMP2
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Malaysia Pahang
building	UMP Institutional Repository
collection	Online Access
language	English
topic	HF Commerce
spellingShingle	HF Commerce Nor Amira , Azahar Female consumer awareness on difference between original & fake Halal logo JAKIM on product : a study on female muslim consumer in University Malaysia Pahang
description	Recognizing today‘s women are the biggest contributors as consumers of various products around the world and the high demand for halal food in Malaysia and the world in general, there are the government's efforts to position Malaysia as a regional hub for halal food products. However, there are circumstances where female users do not really understand what exactly halal. This is due to low awareness among women consumers about halal food, halal logo and all associated with halal. Moreover, it is because of lack of knowledge or information about the cause halal meaning misunderstood the true meaning of halal. Therefore, this study was conducted to determine the user's perception of Muslim women bearing the halal food. In addition, this study also aims to identify consumer awareness of Muslim women related factors emphasized in the selection of food and the importance of choosing the logo halal food. A total of 300 respondents among students and employees at Universiti Malaysia Pahang has been involved in this study. Set questionnaire containing 28 items were distributed to the respondents and analyzed descriptively to obtain the frequency, percentage and min using Statistical Package for Social Science (SPSS) version 2.0. Data were analyzed using Cronbach Alpha, Test-T, Reliability Analysis, Correlation and Analysis Reg'resi.Analisis data shown in tables. Overall results showed that respondents gave a positive perception of aspects studied. The ﬁndings show that consumer awareness of the halal logo with a mean value of 4.2244. While the mean of the factors emphasized in dietary knowledge is highest with a mean of 4.2542 and the mean for halal food security is 4.1789. At the end of the study, the researchers made several recommendations to the parties to be aware of the problem studied. Further studies were also proposed for research in the future
format	Undergraduates Project Papers
author	Nor Amira , Azahar
author_facet	Nor Amira , Azahar
author_sort	Nor Amira , Azahar
title	Female consumer awareness on difference between original & fake Halal logo JAKIM on product : a study on female muslim consumer in University Malaysia Pahang
title_short	Female consumer awareness on difference between original & fake Halal logo JAKIM on product : a study on female muslim consumer in University Malaysia Pahang
title_full	Female consumer awareness on difference between original & fake Halal logo JAKIM on product : a study on female muslim consumer in University Malaysia Pahang
title_fullStr	Female consumer awareness on difference between original & fake Halal logo JAKIM on product : a study on female muslim consumer in University Malaysia Pahang
title_full_unstemmed	Female consumer awareness on difference between original & fake Halal logo JAKIM on product : a study on female muslim consumer in University Malaysia Pahang
title_sort	female consumer awareness on difference between original & fake halal logo jakim on product : a study on female muslim consumer in university malaysia pahang
publishDate	2014
url	http://umpir.ump.edu.my/id/eprint/10952/ http://umpir.ump.edu.my/id/eprint/10952/ http://umpir.ump.edu.my/id/eprint/10952/1/FIM%20-%20NOR%20AMIRA%20AZAHAR%20%28CD9005%29.pdf
first_indexed	2023-09-18T22:11:10Z
last_indexed	2023-09-18T22:11:10Z
_version_	1777415036781723648

Female consumer awareness on difference between original & fake Halal logo JAKIM on product : a study on female muslim consumer in University Malaysia Pahang

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