The relationship between motivations factors and online shopping participation among student in University Malaysia Pahang

In the era of globalization, electronic marketing is a great revolution. Over the last decade maximum business organizations are running with technological change. Online shopping is the use of technology for better marketing performance. And retailers are devising strategies to meet the demand of...

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Main Author:	Afikah, Abd Rahman @ Othman
Format:	Undergraduates Project Papers
Language:	English English English
Published:	2016
Subjects:	HD28 Management. Industrial Management
Online Access:	http://umpir.ump.edu.my/id/eprint/15957/ http://umpir.ump.edu.my/id/eprint/15957/ http://umpir.ump.edu.my/id/eprint/15957/1/The%20relationship%20between%20motivations%20factors%20and%20online%20shopping%20participation%20among%20student%20in%20University%20Malaysia%20Pahang-Table%20of%20content-FIM-Afikah%20Abd%20Rahman%20%40%20Othman-CD%2010326.pdf http://umpir.ump.edu.my/id/eprint/15957/2/The%20relationship%20between%20motivations%20factors%20and%20online%20shopping%20participation%20among%20student%20in%20University%20Malaysia%20Pahang-Abstract-FIM-Afikah%20Abd%20Rahman%20%40%20Othman-CD%2010326.pdf http://umpir.ump.edu.my/id/eprint/15957/3/The%20relationship%20between%20motivations%20factors%20and%20online%20shopping%20participation%20among%20student%20in%20University%20Malaysia%20Pahang-Chapter%201FIM-Afikah%20Abd%20Rahman%20%40%20Othman-CD%2010326.pdf

id	ump-15957
recordtype	eprints
spelling	ump-159572017-01-13T08:17:05Z http://umpir.ump.edu.my/id/eprint/15957/ The relationship between motivations factors and online shopping participation among student in University Malaysia Pahang Afikah, Abd Rahman @ Othman HD28 Management. Industrial Management In the era of globalization, electronic marketing is a great revolution. Over the last decade maximum business organizations are running with technological change. Online shopping is the use of technology for better marketing performance. And retailers are devising strategies to meet the demand of online shoppers. This research is carried out to study the relationship between motivation factors and online shopping participation among University Malaysia Pahang students . The objective of this research is to identify the dominant factor that influence online shopping participation and to determine the relationship between the motivation factors and online shopping participation. Three faculty from University Malaysia Pahang which is FIM, FTeK and FKKSA was selected as a scope for this study. Participation randomly selected final year student from these three faculty are the respondent to answer the questionnaire in this study.The participants are 217 randomly selected from different gender, faculty and so on. The result showed that perceived ease of use (independent variable) and online shopping participation (dependent variable)have a strong relationship between perceived usefulness and perceived risk. The correlation showed that perceived ease of use and online shopping participation have the highest correlation compared to perceived usefulness and perceived risk. It’s mean that the perceived ease of use is the dominant factor to influence online shopping participation. 2016-01 Undergraduates Project Papers NonPeerReviewed application/pdf en http://umpir.ump.edu.my/id/eprint/15957/1/The%20relationship%20between%20motivations%20factors%20and%20online%20shopping%20participation%20among%20student%20in%20University%20Malaysia%20Pahang-Table%20of%20content-FIM-Afikah%20Abd%20Rahman%20%40%20Othman-CD%2010326.pdf application/pdf en http://umpir.ump.edu.my/id/eprint/15957/2/The%20relationship%20between%20motivations%20factors%20and%20online%20shopping%20participation%20among%20student%20in%20University%20Malaysia%20Pahang-Abstract-FIM-Afikah%20Abd%20Rahman%20%40%20Othman-CD%2010326.pdf application/pdf en http://umpir.ump.edu.my/id/eprint/15957/3/The%20relationship%20between%20motivations%20factors%20and%20online%20shopping%20participation%20among%20student%20in%20University%20Malaysia%20Pahang-Chapter%201FIM-Afikah%20Abd%20Rahman%20%40%20Othman-CD%2010326.pdf Afikah, Abd Rahman @ Othman (2016) The relationship between motivations factors and online shopping participation among student in University Malaysia Pahang. Faculty of Industrial Management, Universiti Malaysia Pahang. http://iportal.ump.edu.my/lib/item?id=chamo:98346&theme=UMP2
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Malaysia Pahang
building	UMP Institutional Repository
collection	Online Access
language	English English English
topic	HD28 Management. Industrial Management
spellingShingle	HD28 Management. Industrial Management Afikah, Abd Rahman @ Othman The relationship between motivations factors and online shopping participation among student in University Malaysia Pahang
description	In the era of globalization, electronic marketing is a great revolution. Over the last decade maximum business organizations are running with technological change. Online shopping is the use of technology for better marketing performance. And retailers are devising strategies to meet the demand of online shoppers. This research is carried out to study the relationship between motivation factors and online shopping participation among University Malaysia Pahang students . The objective of this research is to identify the dominant factor that influence online shopping participation and to determine the relationship between the motivation factors and online shopping participation. Three faculty from University Malaysia Pahang which is FIM, FTeK and FKKSA was selected as a scope for this study. Participation randomly selected final year student from these three faculty are the respondent to answer the questionnaire in this study.The participants are 217 randomly selected from different gender, faculty and so on. The result showed that perceived ease of use (independent variable) and online shopping participation (dependent variable)have a strong relationship between perceived usefulness and perceived risk. The correlation showed that perceived ease of use and online shopping participation have the highest correlation compared to perceived usefulness and perceived risk. It’s mean that the perceived ease of use is the dominant factor to influence online shopping participation.
format	Undergraduates Project Papers
author	Afikah, Abd Rahman @ Othman
author_facet	Afikah, Abd Rahman @ Othman
author_sort	Afikah, Abd Rahman @ Othman
title	The relationship between motivations factors and online shopping participation among student in University Malaysia Pahang
title_short	The relationship between motivations factors and online shopping participation among student in University Malaysia Pahang
title_full	The relationship between motivations factors and online shopping participation among student in University Malaysia Pahang
title_fullStr	The relationship between motivations factors and online shopping participation among student in University Malaysia Pahang
title_full_unstemmed	The relationship between motivations factors and online shopping participation among student in University Malaysia Pahang
title_sort	relationship between motivations factors and online shopping participation among student in university malaysia pahang
publishDate	2016
url	http://umpir.ump.edu.my/id/eprint/15957/ http://umpir.ump.edu.my/id/eprint/15957/ http://umpir.ump.edu.my/id/eprint/15957/1/The%20relationship%20between%20motivations%20factors%20and%20online%20shopping%20participation%20among%20student%20in%20University%20Malaysia%20Pahang-Table%20of%20content-FIM-Afikah%20Abd%20Rahman%20%40%20Othman-CD%2010326.pdf http://umpir.ump.edu.my/id/eprint/15957/2/The%20relationship%20between%20motivations%20factors%20and%20online%20shopping%20participation%20among%20student%20in%20University%20Malaysia%20Pahang-Abstract-FIM-Afikah%20Abd%20Rahman%20%40%20Othman-CD%2010326.pdf http://umpir.ump.edu.my/id/eprint/15957/3/The%20relationship%20between%20motivations%20factors%20and%20online%20shopping%20participation%20among%20student%20in%20University%20Malaysia%20Pahang-Chapter%201FIM-Afikah%20Abd%20Rahman%20%40%20Othman-CD%2010326.pdf
first_indexed	2023-09-18T22:21:13Z
last_indexed	2023-09-18T22:21:13Z
_version_	1777415669073051648

The relationship between motivations factors and online shopping participation among student in University Malaysia Pahang

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