The effect of product development and commercialization on competitive advantage
The aim of this research is to examine and identify the effect of product development and commercialization (both strategic and operational sub processes) on competitive advantage. Strategic product development and commercialization, and, operational product development and commercialization is set...
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ump-16015 |
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| recordtype |
eprints |
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ump-160152017-01-13T08:17:04Z http://umpir.ump.edu.my/id/eprint/16015/ The effect of product development and commercialization on competitive advantage Muhammad Haikal, Amirol Lai HD28 Management. Industrial Management The aim of this research is to examine and identify the effect of product development and commercialization (both strategic and operational sub processes) on competitive advantage. Strategic product development and commercialization, and, operational product development and commercialization is set as the independent variables. Meanwhile, organization’s competitive advantage is classified as the dependent variable. One hundred sixty two respondents from Kentucky Fried Chicken (KFC) Malaysia Holding were surveyed by questionnaire. The collected data is analysed by using reliability tests, normality tests, descriptive statistics, correlation analysis and regression analysis. Results show that there is significant positive effects of product development and commercialization (both strategic and operational sub processes) on KFC’s competitive advantage. 2016-06 Undergraduates Project Papers NonPeerReviewed application/pdf en http://umpir.ump.edu.my/id/eprint/16015/1/The%20effect%20of%20product%20development%20and%20commercialization%20on%20competitive%20advantage-Table%20of%20content-FIM-Muhammad%20Haikal%20Amirol%20Lai-CD%2010375.pdf application/pdf en http://umpir.ump.edu.my/id/eprint/16015/2/The%20effect%20of%20product%20development%20and%20commercialization%20on%20competitive%20advantage-Abstract-FIM-Muhammad%20Haikal%20Amirol%20Lai-CD%2010375.pdf application/pdf en http://umpir.ump.edu.my/id/eprint/16015/3/The%20effect%20of%20product%20development%20and%20commercialization%20on%20competitive%20advantage-Chapter%201-FIM-Muhammad%20Haikal%20Amirol%20Lai-CD%2010375.pdf Muhammad Haikal, Amirol Lai (2016) The effect of product development and commercialization on competitive advantage. Faculty of Industrial Technology Management, Universiti Malaysia Pahang. http://iportal.ump.edu.my/lib/item?id=chamo:98281&theme=UMP2 |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Malaysia Pahang |
| building |
UMP Institutional Repository |
| collection |
Online Access |
| language |
English English English |
| topic |
HD28 Management. Industrial Management |
| spellingShingle |
HD28 Management. Industrial Management Muhammad Haikal, Amirol Lai The effect of product development and commercialization on competitive advantage |
| description |
The aim of this research is to examine and identify the effect of product development and commercialization (both strategic and operational sub processes) on competitive advantage. Strategic product development and commercialization, and, operational product development and commercialization is set as the independent variables. Meanwhile, organization’s competitive advantage is classified as the dependent variable. One hundred sixty two respondents from Kentucky Fried Chicken (KFC) Malaysia Holding were surveyed by questionnaire. The collected data is analysed by using reliability tests, normality tests, descriptive statistics, correlation analysis and regression analysis. Results show that there is significant positive effects of product development and commercialization (both strategic and operational sub processes) on KFC’s competitive advantage. |
| format |
Undergraduates Project Papers |
| author |
Muhammad Haikal, Amirol Lai |
| author_facet |
Muhammad Haikal, Amirol Lai |
| author_sort |
Muhammad Haikal, Amirol Lai |
| title |
The effect of product development and commercialization on competitive advantage |
| title_short |
The effect of product development and commercialization on competitive advantage |
| title_full |
The effect of product development and commercialization on competitive advantage |
| title_fullStr |
The effect of product development and commercialization on competitive advantage |
| title_full_unstemmed |
The effect of product development and commercialization on competitive advantage |
| title_sort |
effect of product development and commercialization on competitive advantage |
| publishDate |
2016 |
| url |
http://umpir.ump.edu.my/id/eprint/16015/ http://umpir.ump.edu.my/id/eprint/16015/ http://umpir.ump.edu.my/id/eprint/16015/1/The%20effect%20of%20product%20development%20and%20commercialization%20on%20competitive%20advantage-Table%20of%20content-FIM-Muhammad%20Haikal%20Amirol%20Lai-CD%2010375.pdf http://umpir.ump.edu.my/id/eprint/16015/2/The%20effect%20of%20product%20development%20and%20commercialization%20on%20competitive%20advantage-Abstract-FIM-Muhammad%20Haikal%20Amirol%20Lai-CD%2010375.pdf http://umpir.ump.edu.my/id/eprint/16015/3/The%20effect%20of%20product%20development%20and%20commercialization%20on%20competitive%20advantage-Chapter%201-FIM-Muhammad%20Haikal%20Amirol%20Lai-CD%2010375.pdf |
| first_indexed |
2023-09-18T22:21:19Z |
| last_indexed |
2023-09-18T22:21:19Z |
| _version_ |
1777415675501871104 |