The effect of product development and commercialization on competitive advantage
The aim of this research is to examine and identify the effect of product development and commercialization (both strategic and operational sub processes) on competitive advantage. Strategic product development and commercialization, and, operational product development and commercialization is set...
Similar Items
-
Study On The Impact Of Linkage Capabilities On Technological Competitive Advantage And Firm Performance In The Automotive Industry In Malaysia
by: Faridah, Taju Rahim, et al.
Published: (2017) -
Study on the Impact of Technological Innovation Capabilities on Competitive Advantage and Firm Performance in the Automotive Industry in Malaysia: A Conceptual Framework
by: Faridah, Taju Rahim, et al.
Published: (2015) -
University-Industry Collaboration: Barriers to Commercialization
by: Mohd Ghazali, Maarof, et al.
Published: (2016) -
Cases on Competitive Analysis of Selected Corporate Foundations in Malaysia
by: Ishak, Ismail, et al.
Published: (2018) -
Leveraging business competitiveness by adopting cloud computing in Indonesian creative industries
by: Fernando, Yudi, et al.
Published: (2019)