Perception of employees of industries in Malaysia on corporate sustainability in affecting customer confidence and loyalty: a case study
This paper aims to study the perception of the employees of industries in Malaysia on their companies in applying corporate sustainability as a concept in creating an ethical brand that strengthen consumer confidence and loyalty. A structure survey instrument is developed to study the employees’ per...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
Institute of Physics Publishing
2017
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/20487/ http://umpir.ump.edu.my/id/eprint/20487/ http://umpir.ump.edu.my/id/eprint/20487/1/9.%20Perception%20of%20Employees%20of%20industries%20in%20Malaysia%20on%20Corporate%20Sustainability%20in%20Affecting%20Customer%20Confidence%20and%20Loyalty%20A%20Case%20Study.pdf http://umpir.ump.edu.my/id/eprint/20487/7/9.1%20Perception%20of%20Employees%20of%20industries%20in%20Malaysia%20on%20Corporate%20Sustainability%20in%20Affecting%20Customer%20Confidence%20and%20Loyalty%20A%20Case%20Study.pdf |