Measurement Model of Brand Loyalty for Palm Cooking Oil Market in Malaysia

This study examines how Prahalad’s market framework influenced brand loyalty in the base of the Palm Cooking Oil market in Malaysia. Although there is a positive correlation between brand awareness and brand loyalty, no studies have quantitatively examined all of Prahalad’s 4As as a set of independe...

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Main Authors:	Shaban, Omar Kassim A., Liu, Yao, Mohd Ridzuan, Darun
Format:	Conference or Workshop Item
Language:	English
Published:	2017
Subjects:	HD Industries. Land use. Labor
Online Access:	http://umpir.ump.edu.my/id/eprint/20530/ http://umpir.ump.edu.my/id/eprint/20530/1/fim-2017-shaban-Measurement%20Model%20of%20Brand%20Loyalty%20for%20Palm%20Cooking%20Oil%20Market%20in%20Malaysia.pdf

id	ump-20530
recordtype	eprints
spelling	ump-205302018-02-14T08:00:31Z http://umpir.ump.edu.my/id/eprint/20530/ Measurement Model of Brand Loyalty for Palm Cooking Oil Market in Malaysia Shaban, Omar Kassim A. Liu, Yao Mohd Ridzuan, Darun HD Industries. Land use. Labor This study examines how Prahalad’s market framework influenced brand loyalty in the base of the Palm Cooking Oil market in Malaysia. Although there is a positive correlation between brand awareness and brand loyalty, no studies have quantitatively examined all of Prahalad’s 4As as a set of independent variables influencing the dependent variable brand loyalty. The previous studies did not address a statistically significant standardized parameters estimate existing between awareness and brand loyalty. This Rstudy addresses this gap in the research literature through its investigation of the simultaneous impact of Prahalad’s 4As on brand loyalty of Palm Cooking Oil in Malaysia. The study validated earlier studies, finding a statistically significant standardized parameters estimate existing between awareness and brand loyalty. These findings directly support Prahalad’s initial 4As framework as it relates to awareness and affordability. 2017 Conference or Workshop Item PeerReviewed application/pdf en http://umpir.ump.edu.my/id/eprint/20530/1/fim-2017-shaban-Measurement%20Model%20of%20Brand%20Loyalty%20for%20Palm%20Cooking%20Oil%20Market%20in%20Malaysia.pdf Shaban, Omar Kassim A. and Liu, Yao and Mohd Ridzuan, Darun (2017) Measurement Model of Brand Loyalty for Palm Cooking Oil Market in Malaysia. In: Proceedings of the 8th International Conference of The Asian Academy of Applied Business (AAAB) 2017, 20-22 December 2017 , Kota Kinabalu, Sabah, Malaysia. pp. 1-11..
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Malaysia Pahang
building	UMP Institutional Repository
collection	Online Access
language	English
topic	HD Industries. Land use. Labor
spellingShingle	HD Industries. Land use. Labor Shaban, Omar Kassim A. Liu, Yao Mohd Ridzuan, Darun Measurement Model of Brand Loyalty for Palm Cooking Oil Market in Malaysia
description	This study examines how Prahalad’s market framework influenced brand loyalty in the base of the Palm Cooking Oil market in Malaysia. Although there is a positive correlation between brand awareness and brand loyalty, no studies have quantitatively examined all of Prahalad’s 4As as a set of independent variables influencing the dependent variable brand loyalty. The previous studies did not address a statistically significant standardized parameters estimate existing between awareness and brand loyalty. This Rstudy addresses this gap in the research literature through its investigation of the simultaneous impact of Prahalad’s 4As on brand loyalty of Palm Cooking Oil in Malaysia. The study validated earlier studies, finding a statistically significant standardized parameters estimate existing between awareness and brand loyalty. These findings directly support Prahalad’s initial 4As framework as it relates to awareness and affordability.
format	Conference or Workshop Item
author	Shaban, Omar Kassim A. Liu, Yao Mohd Ridzuan, Darun
author_facet	Shaban, Omar Kassim A. Liu, Yao Mohd Ridzuan, Darun
author_sort	Shaban, Omar Kassim A.
title	Measurement Model of Brand Loyalty for Palm Cooking Oil Market in Malaysia
title_short	Measurement Model of Brand Loyalty for Palm Cooking Oil Market in Malaysia
title_full	Measurement Model of Brand Loyalty for Palm Cooking Oil Market in Malaysia
title_fullStr	Measurement Model of Brand Loyalty for Palm Cooking Oil Market in Malaysia
title_full_unstemmed	Measurement Model of Brand Loyalty for Palm Cooking Oil Market in Malaysia
title_sort	measurement model of brand loyalty for palm cooking oil market in malaysia
publishDate	2017
url	http://umpir.ump.edu.my/id/eprint/20530/ http://umpir.ump.edu.my/id/eprint/20530/1/fim-2017-shaban-Measurement%20Model%20of%20Brand%20Loyalty%20for%20Palm%20Cooking%20Oil%20Market%20in%20Malaysia.pdf
first_indexed	2023-09-18T22:29:39Z
last_indexed	2023-09-18T22:29:39Z
_version_	1777416200464105472

Measurement Model of Brand Loyalty for Palm Cooking Oil Market in Malaysia

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