Measurement Model of Brand Loyalty for Palm Cooking Oil Market in Malaysia
This study examines how Prahalad’s market framework influenced brand loyalty in the base of the Palm Cooking Oil market in Malaysia. Although there is a positive correlation between brand awareness and brand loyalty, no studies have quantitatively examined all of Prahalad’s 4As as a set of independe...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/20530/ http://umpir.ump.edu.my/id/eprint/20530/1/fim-2017-shaban-Measurement%20Model%20of%20Brand%20Loyalty%20for%20Palm%20Cooking%20Oil%20Market%20in%20Malaysia.pdf |