Intention to use the internet of micro-size enterprises: evidence from the biggest emerging market in Southeast Asia

This study aims to examine the intention to use the internet of micro-size enterprises. A survey was conducted in Indonesia, which is one of the biggest emerging markets in Southeast Asia. The sampling includes micro-size enterprises in West Sumatra province. The data were collected from 285 busines...

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Main Authors: Rivai, Harif Amali, Fernando, Yudi
Format: Article
Language:English
Published: Inderscience Enterprises Ltd. 2019
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/21778/
http://umpir.ump.edu.my/id/eprint/21778/
http://umpir.ump.edu.my/id/eprint/21778/
http://umpir.ump.edu.my/id/eprint/21778/1/Intention%20to%20use%20the%20internet%20of%20micro.pdf
id ump-21778
recordtype eprints
spelling ump-217782019-03-12T01:59:17Z http://umpir.ump.edu.my/id/eprint/21778/ Intention to use the internet of micro-size enterprises: evidence from the biggest emerging market in Southeast Asia Rivai, Harif Amali Fernando, Yudi HD Industries. Land use. Labor This study aims to examine the intention to use the internet of micro-size enterprises. A survey was conducted in Indonesia, which is one of the biggest emerging markets in Southeast Asia. The sampling includes micro-size enterprises in West Sumatra province. The data were collected from 285 business owners and managers. Structural Equation Modelling with AMOS version 21 was used for data analysis. The results showed that perceived ease of use, computer self-efficacy, and perceived usefulness as predictors of behavioural intention to use the internet. No significant influence of trust in internet technology on perceived usefulness was found, which impacts micro-size enterprises selling products and services on website. The future study therefore, need to study the effectiveness of mobile applications which are developed by micro-size enterprises as another business alternative on online business. Inderscience Enterprises Ltd. 2019 Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/21778/1/Intention%20to%20use%20the%20internet%20of%20micro.pdf Rivai, Harif Amali and Fernando, Yudi (2019) Intention to use the internet of micro-size enterprises: evidence from the biggest emerging market in Southeast Asia. International Journal of Business Innovation and Research, 18 (1). pp. 47-63. ISSN 1751-0252 (Print); 1751-0260 (Online) https://doi.org/10.1504/IJBIR.2019.096898 https://doi.org/10.1504/IJBIR.2019.096899
repository_type Digital Repository
institution_category Local University
institution Universiti Malaysia Pahang
building UMP Institutional Repository
collection Online Access
language English
topic HD Industries. Land use. Labor
spellingShingle HD Industries. Land use. Labor
Rivai, Harif Amali
Fernando, Yudi
Intention to use the internet of micro-size enterprises: evidence from the biggest emerging market in Southeast Asia
description This study aims to examine the intention to use the internet of micro-size enterprises. A survey was conducted in Indonesia, which is one of the biggest emerging markets in Southeast Asia. The sampling includes micro-size enterprises in West Sumatra province. The data were collected from 285 business owners and managers. Structural Equation Modelling with AMOS version 21 was used for data analysis. The results showed that perceived ease of use, computer self-efficacy, and perceived usefulness as predictors of behavioural intention to use the internet. No significant influence of trust in internet technology on perceived usefulness was found, which impacts micro-size enterprises selling products and services on website. The future study therefore, need to study the effectiveness of mobile applications which are developed by micro-size enterprises as another business alternative on online business.
format Article
author Rivai, Harif Amali
Fernando, Yudi
author_facet Rivai, Harif Amali
Fernando, Yudi
author_sort Rivai, Harif Amali
title Intention to use the internet of micro-size enterprises: evidence from the biggest emerging market in Southeast Asia
title_short Intention to use the internet of micro-size enterprises: evidence from the biggest emerging market in Southeast Asia
title_full Intention to use the internet of micro-size enterprises: evidence from the biggest emerging market in Southeast Asia
title_fullStr Intention to use the internet of micro-size enterprises: evidence from the biggest emerging market in Southeast Asia
title_full_unstemmed Intention to use the internet of micro-size enterprises: evidence from the biggest emerging market in Southeast Asia
title_sort intention to use the internet of micro-size enterprises: evidence from the biggest emerging market in southeast asia
publisher Inderscience Enterprises Ltd.
publishDate 2019
url http://umpir.ump.edu.my/id/eprint/21778/
http://umpir.ump.edu.my/id/eprint/21778/
http://umpir.ump.edu.my/id/eprint/21778/
http://umpir.ump.edu.my/id/eprint/21778/1/Intention%20to%20use%20the%20internet%20of%20micro.pdf
first_indexed 2023-09-18T22:32:06Z
last_indexed 2023-09-18T22:32:06Z
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