Value Innovation in the Malaysian Telecommunications Service Industry: Case Study

Wireless telecommunications industry has been widely known for its high levels of innovativeness and competitively dynamic business environment. Globalization, privatization, liberalization and consolidation are the terms mostly associated with this sector. The Malaysian telecommunications industry...

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Main Authors:	Hajar, Mohamed A., Daing Nasir, Ibrahim, Al-Sharafi, Mohammed A.
Other Authors:	Saeed, Faisal
Format:	Book Section
Language:	English
Published:	Springer Nature 2019
Subjects:	HD Industries. Land use. Labor
Online Access:	http://umpir.ump.edu.my/id/eprint/22144/ http://umpir.ump.edu.my/id/eprint/22144/ http://umpir.ump.edu.my/id/eprint/22144/ http://umpir.ump.edu.my/id/eprint/22144/1/Value%20Innovation%20in%20the%20Malaysian%20Telecommunications%20Service%20Industry.pdf

id	ump-22144
recordtype	eprints
spelling	ump-221442018-09-20T02:17:24Z http://umpir.ump.edu.my/id/eprint/22144/ Value Innovation in the Malaysian Telecommunications Service Industry: Case Study Hajar, Mohamed A. Daing Nasir, Ibrahim Al-Sharafi, Mohammed A. HD Industries. Land use. Labor Wireless telecommunications industry has been widely known for its high levels of innovativeness and competitively dynamic business environment. Globalization, privatization, liberalization and consolidation are the terms mostly associated with this sector. The Malaysian telecommunications industry is of no exception for it has exhibited high levels of competitiveness and dynamic change leading to rapid evolution of wireless technologies and high growth of subscribers and penetration rate. Thus, this paper aims to shed some light on the logic of value innovation in the telecommunication service industry. The present study adopted a qualitative research approach to investigate the value innovation activities on Malaysian telecommunications service sector. Specifically, it concentrates on the motivation of telecommunications companies to shift their strategies from tariff competition to value competition in order to improve customer value and promote customer loyalty which lead to increased business performance and profitable growth. An analytical case study was used to examine services and loyalty packages offered by telecommunications companies. In this regard, the paper discusses the shortfalls and actions that discouraged customer satisfaction and loyalty. The paper also provides recommendations for service providers on how to attain long-term profitable growth. Springer Nature Saeed, Faisal Gazem, Nadhmi Mohammed, Fathey Busalim, Abdelsalam 2019 Book Section PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/22144/1/Value%20Innovation%20in%20the%20Malaysian%20Telecommunications%20Service%20Industry.pdf Hajar, Mohamed A. and Daing Nasir, Ibrahim and Al-Sharafi, Mohammed A. (2019) Value Innovation in the Malaysian Telecommunications Service Industry: Case Study. In: Recent Trends in Data Science and Soft Computing: Proceedings of the 3rd International Conference of Reliable Information and Communication Technology (IRICT 2018). Advances in Intelligent Systems and Computing, 843 . Springer Nature, Switzerland, pp. 892-901. ISBN 978-3-319-99007-1 https://doi.org/10.1007/978-3-319-99007-1_83 doi: 10.1007/978-3-319-99007-1_83
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Malaysia Pahang
building	UMP Institutional Repository
collection	Online Access
language	English
topic	HD Industries. Land use. Labor
spellingShingle	HD Industries. Land use. Labor Hajar, Mohamed A. Daing Nasir, Ibrahim Al-Sharafi, Mohammed A. Value Innovation in the Malaysian Telecommunications Service Industry: Case Study
description	Wireless telecommunications industry has been widely known for its high levels of innovativeness and competitively dynamic business environment. Globalization, privatization, liberalization and consolidation are the terms mostly associated with this sector. The Malaysian telecommunications industry is of no exception for it has exhibited high levels of competitiveness and dynamic change leading to rapid evolution of wireless technologies and high growth of subscribers and penetration rate. Thus, this paper aims to shed some light on the logic of value innovation in the telecommunication service industry. The present study adopted a qualitative research approach to investigate the value innovation activities on Malaysian telecommunications service sector. Specifically, it concentrates on the motivation of telecommunications companies to shift their strategies from tariff competition to value competition in order to improve customer value and promote customer loyalty which lead to increased business performance and profitable growth. An analytical case study was used to examine services and loyalty packages offered by telecommunications companies. In this regard, the paper discusses the shortfalls and actions that discouraged customer satisfaction and loyalty. The paper also provides recommendations for service providers on how to attain long-term profitable growth.
author2	Saeed, Faisal
author_facet	Saeed, Faisal Hajar, Mohamed A. Daing Nasir, Ibrahim Al-Sharafi, Mohammed A.
format	Book Section
author	Hajar, Mohamed A. Daing Nasir, Ibrahim Al-Sharafi, Mohammed A.
author_sort	Hajar, Mohamed A.
title	Value Innovation in the Malaysian Telecommunications Service Industry: Case Study
title_short	Value Innovation in the Malaysian Telecommunications Service Industry: Case Study
title_full	Value Innovation in the Malaysian Telecommunications Service Industry: Case Study
title_fullStr	Value Innovation in the Malaysian Telecommunications Service Industry: Case Study
title_full_unstemmed	Value Innovation in the Malaysian Telecommunications Service Industry: Case Study
title_sort	value innovation in the malaysian telecommunications service industry: case study
publisher	Springer Nature
publishDate	2019
url	http://umpir.ump.edu.my/id/eprint/22144/ http://umpir.ump.edu.my/id/eprint/22144/ http://umpir.ump.edu.my/id/eprint/22144/ http://umpir.ump.edu.my/id/eprint/22144/1/Value%20Innovation%20in%20the%20Malaysian%20Telecommunications%20Service%20Industry.pdf
first_indexed	2023-09-18T22:32:48Z
last_indexed	2023-09-18T22:32:48Z
_version_	1777416398507606016

Value Innovation in the Malaysian Telecommunications Service Industry: Case Study

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