Online business sustainability and challenges to meet the demands of online consumers

Digital entrepreneurship the trend of entrepreneurship, where entrepreneurs are able to sell their items, as the online space seems to be this unique entrepreneurial space for entrepreneurs. Common perceptions seem to be that very little goes into selling items online, where barriers are expected to...

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Main Authors:	Diyana, Kamarudin, Suhaidah, Hussain, Tengku Auwalul Hawa, Yahya, Nor Suraini, Mohd Hassan
Format:	Conference or Workshop Item
Language:	English
Published:	Future Academy 2019
Subjects:	HD28 Management. Industrial Management
Online Access:	http://umpir.ump.edu.my/id/eprint/25755/ http://umpir.ump.edu.my/id/eprint/25755/ http://umpir.ump.edu.my/id/eprint/25755/1/Online%20business%20sustainability%20and%20challenges.pdf

id	ump-25755
recordtype	eprints
spelling	ump-257552019-09-04T07:42:26Z http://umpir.ump.edu.my/id/eprint/25755/ Online business sustainability and challenges to meet the demands of online consumers Diyana, Kamarudin Suhaidah, Hussain Tengku Auwalul Hawa, Yahya Nor Suraini, Mohd Hassan HD28 Management. Industrial Management Digital entrepreneurship the trend of entrepreneurship, where entrepreneurs are able to sell their items, as the online space seems to be this unique entrepreneurial space for entrepreneurs. Common perceptions seem to be that very little goes into selling items online, where barriers are expected to be low, with low cost equipment and not much time needed. Even brick and mortar shops are selling items online to sustain their business in this ever growing business space. This research delves into what goes on behind the scene for these online entrepreneurs. It also strives to understand consumer behaviours, where it looks at the different platforms that consumers use most and why these platforms are more trusted. This ethnographic case study looks at the digital business from multiple different angles where consumers, entrepreneurs, instructors, along with an online paying platform staff were given open ended surveys, interviewed online and face to face. The purpose of this research is to evaluate the effort entrepreneurs put in, and how much they are getting back, evaluating consumer’s perspectives, and assessing whether entrepreneur practice in the online platform is relevant to what is needed by the consumers. The research implements a micro and macro analysis approach. The micro analysis evaluates different components from the two sets of participants, which are the online shoppers and the online entrepreneurs, with their own separate themes whereas the instructor’s answers and the third party customer service answers were used as a macro analysis. Future Academy 2019 Conference or Workshop Item PeerReviewed pdf en cc_by_nc_4 http://umpir.ump.edu.my/id/eprint/25755/1/Online%20business%20sustainability%20and%20challenges.pdf Diyana, Kamarudin and Suhaidah, Hussain and Tengku Auwalul Hawa, Yahya and Nor Suraini, Mohd Hassan (2019) Online business sustainability and challenges to meet the demands of online consumers. In: The European Proceedings of Social & Behavioural Sciences EpSBS: ICBSI 2018 - International Conference on Business Sustainability and Innovation, 17-19 October 2018 , Bayan Baru, Penang, Malaysia. pp. 575-582., LXV. ISSN 2357-1330 https://doi.org/10.15405/epsbs.2019.08.58
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Malaysia Pahang
building	UMP Institutional Repository
collection	Online Access
language	English
topic	HD28 Management. Industrial Management
spellingShingle	HD28 Management. Industrial Management Diyana, Kamarudin Suhaidah, Hussain Tengku Auwalul Hawa, Yahya Nor Suraini, Mohd Hassan Online business sustainability and challenges to meet the demands of online consumers
description	Digital entrepreneurship the trend of entrepreneurship, where entrepreneurs are able to sell their items, as the online space seems to be this unique entrepreneurial space for entrepreneurs. Common perceptions seem to be that very little goes into selling items online, where barriers are expected to be low, with low cost equipment and not much time needed. Even brick and mortar shops are selling items online to sustain their business in this ever growing business space. This research delves into what goes on behind the scene for these online entrepreneurs. It also strives to understand consumer behaviours, where it looks at the different platforms that consumers use most and why these platforms are more trusted. This ethnographic case study looks at the digital business from multiple different angles where consumers, entrepreneurs, instructors, along with an online paying platform staff were given open ended surveys, interviewed online and face to face. The purpose of this research is to evaluate the effort entrepreneurs put in, and how much they are getting back, evaluating consumer’s perspectives, and assessing whether entrepreneur practice in the online platform is relevant to what is needed by the consumers. The research implements a micro and macro analysis approach. The micro analysis evaluates different components from the two sets of participants, which are the online shoppers and the online entrepreneurs, with their own separate themes whereas the instructor’s answers and the third party customer service answers were used as a macro analysis.
format	Conference or Workshop Item
author	Diyana, Kamarudin Suhaidah, Hussain Tengku Auwalul Hawa, Yahya Nor Suraini, Mohd Hassan
author_facet	Diyana, Kamarudin Suhaidah, Hussain Tengku Auwalul Hawa, Yahya Nor Suraini, Mohd Hassan
author_sort	Diyana, Kamarudin
title	Online business sustainability and challenges to meet the demands of online consumers
title_short	Online business sustainability and challenges to meet the demands of online consumers
title_full	Online business sustainability and challenges to meet the demands of online consumers
title_fullStr	Online business sustainability and challenges to meet the demands of online consumers
title_full_unstemmed	Online business sustainability and challenges to meet the demands of online consumers
title_sort	online business sustainability and challenges to meet the demands of online consumers
publisher	Future Academy
publishDate	2019
url	http://umpir.ump.edu.my/id/eprint/25755/ http://umpir.ump.edu.my/id/eprint/25755/ http://umpir.ump.edu.my/id/eprint/25755/1/Online%20business%20sustainability%20and%20challenges.pdf
first_indexed	2023-09-18T22:39:44Z
last_indexed	2023-09-18T22:39:44Z
_version_	1777416834719416320

Online business sustainability and challenges to meet the demands of online consumers

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