The intention to enroll among students of private higher learning institutions

Higher education hub in Malaysia has become intense in the form of competition. Private Higher Learning Institutions (HLIs) has to work harder to win the competition between the education services in the marketplace. Thus, with the total numbers of Private HLI and programmes available for choice, it...

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Main Authors:	Nazlan, Mohamed Nazidin, Ishak, Ismail, Hasnah, Haron
Format:	Conference or Workshop Item
Language:	English
Published:	KnE Social Sciences 2019
Subjects:	HD Industries. Land use. Labor HF Commerce LB2300 Higher Education
Online Access:	http://umpir.ump.edu.my/id/eprint/25868/ http://umpir.ump.edu.my/id/eprint/25868/ http://umpir.ump.edu.my/id/eprint/25868/1/The%20intention%20to%20enroll%20among%20students%20of%20private.pdf

id	ump-25868
recordtype	eprints
spelling	ump-258682019-11-19T07:52:52Z http://umpir.ump.edu.my/id/eprint/25868/ The intention to enroll among students of private higher learning institutions Nazlan, Mohamed Nazidin Ishak, Ismail Hasnah, Haron HD Industries. Land use. Labor HF Commerce LB2300 Higher Education Higher education hub in Malaysia has become intense in the form of competition. Private Higher Learning Institutions (HLIs) has to work harder to win the competition between the education services in the marketplace. Thus, with the total numbers of Private HLI and programmes available for choice, it is a complex situation to investigate the way students select Private HLI. Due to that, it is a key issue for Private HLI owners to understand what are the determinant factors that influence the students’ intention to enroll in Private HLI. This conceptual paper discusses the influence of promotional efforts, the role of family and attitude on the intention to enroll in private HLIs. Theory of Reason Action is used as the underpinning theory for this conceptual paper. The outcome of this study from the findings will be able to assist Ministry of Education and Private HLIs on how to increase the enrolment of Private HLIs and thus to assist them on how to meet the objective of the Malaysian Education Blueprint 2015-2025. KnE Social Sciences 2019-08-18 Conference or Workshop Item PeerReviewed pdf en cc_by_4 http://umpir.ump.edu.my/id/eprint/25868/1/The%20intention%20to%20enroll%20among%20students%20of%20private.pdf Nazlan, Mohamed Nazidin and Ishak, Ismail and Hasnah, Haron (2019) The intention to enroll among students of private higher learning institutions. In: KnE Social Sciences: FGIC 2nd Conference on Governance and Integrity 2019, 19-20 August 2019 , Yayasan Pahang, Kuantan, Pahang, Malaysia. pp. 498-510., 2019. ISSN 2518-668X https://doi.org/10.18502/kss.v3i22.5069
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Malaysia Pahang
building	UMP Institutional Repository
collection	Online Access
language	English
topic	HD Industries. Land use. Labor HF Commerce LB2300 Higher Education
spellingShingle	HD Industries. Land use. Labor HF Commerce LB2300 Higher Education Nazlan, Mohamed Nazidin Ishak, Ismail Hasnah, Haron The intention to enroll among students of private higher learning institutions
description	Higher education hub in Malaysia has become intense in the form of competition. Private Higher Learning Institutions (HLIs) has to work harder to win the competition between the education services in the marketplace. Thus, with the total numbers of Private HLI and programmes available for choice, it is a complex situation to investigate the way students select Private HLI. Due to that, it is a key issue for Private HLI owners to understand what are the determinant factors that influence the students’ intention to enroll in Private HLI. This conceptual paper discusses the influence of promotional efforts, the role of family and attitude on the intention to enroll in private HLIs. Theory of Reason Action is used as the underpinning theory for this conceptual paper. The outcome of this study from the findings will be able to assist Ministry of Education and Private HLIs on how to increase the enrolment of Private HLIs and thus to assist them on how to meet the objective of the Malaysian Education Blueprint 2015-2025.
format	Conference or Workshop Item
author	Nazlan, Mohamed Nazidin Ishak, Ismail Hasnah, Haron
author_facet	Nazlan, Mohamed Nazidin Ishak, Ismail Hasnah, Haron
author_sort	Nazlan, Mohamed Nazidin
title	The intention to enroll among students of private higher learning institutions
title_short	The intention to enroll among students of private higher learning institutions
title_full	The intention to enroll among students of private higher learning institutions
title_fullStr	The intention to enroll among students of private higher learning institutions
title_full_unstemmed	The intention to enroll among students of private higher learning institutions
title_sort	intention to enroll among students of private higher learning institutions
publisher	KnE Social Sciences
publishDate	2019
url	http://umpir.ump.edu.my/id/eprint/25868/ http://umpir.ump.edu.my/id/eprint/25868/ http://umpir.ump.edu.my/id/eprint/25868/1/The%20intention%20to%20enroll%20among%20students%20of%20private.pdf
first_indexed	2023-09-18T22:39:57Z
last_indexed	2023-09-18T22:39:57Z
_version_	1777416847824519168

The intention to enroll among students of private higher learning institutions

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