Big data and predictive analytics capabilities : a review of literature on its impact on firm’s financial performance

In the era of the fourth industrial revolution, big data and predictive analytics (BDPA) capabilities considered as one of the significant resources that enable a firm to gain competitiveness. Nowadays, the advancement of technology information increases the difficulty of the firm to manage vast amo...

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Bibliographic Details
Main Authors: Lee, Khai Loon, Lim, Cean Peing
Format: Conference or Workshop Item
Language:English
Published: KnE Social Sciences 2019
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/25966/
http://umpir.ump.edu.my/id/eprint/25966/
http://umpir.ump.edu.my/id/eprint/25966/1/Big%20data%20and%20predictive%20analytics%20capabilities%20-%20a%20review.pdf

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