Product Design Generation and Decision Making Through Strategic Integration of Evolutionary Grammars and Kano Model

Product Design Generation and Decision Making Through Strategic Integration of Evolutionary Grammars and Kano Model

The ability for a product developer to successfully launch useful products is tied to the company’s product design strategies. Due to the complexity of perception and expectations on new product design from customers and the diverse perspectives of the product developer, any approaches without sys...

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Bibliographic Details
Main Authors: Noraziah, Ahmad, Ho, Cheong Lee, Herawan, Tutut
Format: Article
Language:English
Published: IGI Global 2012
Subjects:
QA76 Computer software
Online Access:http://umpir.ump.edu.my/id/eprint/9327/
http://umpir.ump.edu.my/id/eprint/9327/
http://umpir.ump.edu.my/id/eprint/9327/
http://umpir.ump.edu.my/id/eprint/9327/1/Jackie%20published%20IGI.pdf
id ump-9327
recordtype eprints
spelling ump-93272017-08-15T04:32:13Z http://umpir.ump.edu.my/id/eprint/9327/ Product Design Generation and Decision Making Through Strategic Integration of Evolutionary Grammars and Kano Model Noraziah, Ahmad Ho, Cheong Lee Herawan, Tutut QA76 Computer software The ability for a product developer to successfully launch useful products is tied to the company’s product design strategies. Due to the complexity of perception and expectations on new product design from customers and the diverse perspectives of the product developer, any approaches without systematically analyzing these complex criteria to assess decision making on product design strategies are therefore deemed as inappropriate. A systematic approach to determine appropriate product design strategies based on the attributes of product design and customer expectations should thus be considered. This research focuses on the investigation of shape formulation process using evolutionary grammars (EG) and non-linear product design analysis with Kano model to refine product design strategies. Through the strategic integration of evolutionary grammars and Kano model, the complex effects on the evolutionary design process and product design strategies are revealed. In order to demonstrate the viability of the approach, experiments are described and a comparison analysis on three EG-Kano reference models is performed. Upon determining the appropriate EG-Kano reference model, the product developer can refine the product design strategies to suit the targeted market. IGI Global 2012-09 Article PeerReviewed application/pdf en http://umpir.ump.edu.my/id/eprint/9327/1/Jackie%20published%20IGI.pdf Noraziah, Ahmad and Ho, Cheong Lee and Herawan, Tutut (2012) Product Design Generation and Decision Making Through Strategic Integration of Evolutionary Grammars and Kano Model. International Journal of Intelligent Information Technologies (IJIIT), 8 (3). pp. 32-55. ISSN 1548-3657 (print); 1548-3665 (online) http://dx.doi.org/10.4018/jiit.2012070103 DOI: 10.4018/jiit.2012070103
repository_type Digital Repository
institution_category Local University
institution Universiti Malaysia Pahang
building UMP Institutional Repository
collection Online Access
language English
topic QA76 Computer software
spellingShingle QA76 Computer software
Noraziah, Ahmad
Ho, Cheong Lee
Herawan, Tutut
Product Design Generation and Decision Making Through Strategic Integration of Evolutionary Grammars and Kano Model
description The ability for a product developer to successfully launch useful products is tied to the company’s product design strategies. Due to the complexity of perception and expectations on new product design from customers and the diverse perspectives of the product developer, any approaches without systematically analyzing these complex criteria to assess decision making on product design strategies are therefore deemed as inappropriate. A systematic approach to determine appropriate product design strategies based on the attributes of product design and customer expectations should thus be considered. This research focuses on the investigation of shape formulation process using evolutionary grammars (EG) and non-linear product design analysis with Kano model to refine product design strategies. Through the strategic integration of evolutionary grammars and Kano model, the complex effects on the evolutionary design process and product design strategies are revealed. In order to demonstrate the viability of the approach, experiments are described and a comparison analysis on three EG-Kano reference models is performed. Upon determining the appropriate EG-Kano reference model, the product developer can refine the product design strategies to suit the targeted market.
format Article
author Noraziah, Ahmad
Ho, Cheong Lee
Herawan, Tutut
author_facet Noraziah, Ahmad
Ho, Cheong Lee
Herawan, Tutut
author_sort Noraziah, Ahmad
title Product Design Generation and Decision Making Through Strategic Integration of Evolutionary Grammars and Kano Model
title_short Product Design Generation and Decision Making Through Strategic Integration of Evolutionary Grammars and Kano Model
title_full Product Design Generation and Decision Making Through Strategic Integration of Evolutionary Grammars and Kano Model
title_fullStr Product Design Generation and Decision Making Through Strategic Integration of Evolutionary Grammars and Kano Model
title_full_unstemmed Product Design Generation and Decision Making Through Strategic Integration of Evolutionary Grammars and Kano Model
title_sort product design generation and decision making through strategic integration of evolutionary grammars and kano model
publisher IGI Global
publishDate 2012
url http://umpir.ump.edu.my/id/eprint/9327/
http://umpir.ump.edu.my/id/eprint/9327/
http://umpir.ump.edu.my/id/eprint/9327/
http://umpir.ump.edu.my/id/eprint/9327/1/Jackie%20published%20IGI.pdf
first_indexed 2023-09-18T22:07:47Z
last_indexed 2023-09-18T22:07:47Z
_version_ 1777414824578252800

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