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The effectiveness of promotional mix in enhancing profitability of Keretapi Tanah Melayu Berhad (KTMB) Intercity Services / Bibi Mariam Mohmed
by
Mohmed, Bibi Mariam
Published 2007
“… the profitability
only
but
also
responsible in helping the company increase their sales, new product or services…”
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Mohmed, Bibi Mariam
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