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Designing the customer-centric organization a guide to strategy, structure, and process
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Galbraith
Published 2005
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Passionate and profitable why customer strategies fail and ten steps to do them right
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Arussy
Published 2005
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The future of competition co-creating unique value with customers
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Prahalad
Published 2004
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The new age of innovation driving cocreated value through global networks
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Prahalad
Published 2008
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