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  1. 1
    Leadership in action tough-minded strategies from the global giant
    by Maucher
    Published 1994
  2. 2
    Marketing management analysis, planning, implementation and control
    by Kotler
    Published 1994
  3. 3
    Relationship marketing
    by STONE
    Published 1995
  4. 4
    Marketing management analysis, planning, implementation and control
    by Kotler
    Published 1997
  5. 5
    Cases in marketing management
    by Moutinho
    Published 1995
  6. 6
    Management controls and marketing planning
    by WILSON
    Published 1979
  7. 7
    Strategies into the 1990s the masterplan guide to profitable sales and marketing development
    by Shawl
    Published 1991
  8. 8
    Marketing management
    by Kotler
    Published 2009
  9. 9
    Marketing
    by KURTZ
    Published 1981
  10. 10
    Managing services marketing, operations and human resources
    Published 1992
  11. 11
    Cybermarketing how to use the superhighway to market your products and services
    by BICKERTON
    Published 1996
  12. 12
    Services marketing managing the service value chain
    by Bruhn
    Published 2006
  13. 13
    Strategic marketing management a means-end approach
    by Parry
    Published 2005
  14. 14
    Market-Led strategic change a guide to transforming the process of going to market
    by Piercy
    Published 2002
  15. 15
    A Preface to marketing management
    by Peter
    Published 2000
  16. 16
    Marketing management text and cases
    by Lal
    Published 2005
  17. 17
    Marketing Management text and cases
    by Lal
    Published 2005
  18. 18
    Value-added marketing marketing management for superior results
    by Nilson
    Published 1992
  19. 19
    Strategic marketing management planning, implementation and control
    by Wilson
    Published 1999
  20. 20
    Marketing management
    Published 1999
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