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  1. 1
    Advertising
    by Jefkins
    Published 1994
    Subjects: “…Advertising…”
  2. 2
    Advertising concept and copy
    by Felton
    Published 2006
    Subjects: “…Advertising…”
  3. 3
    Advertising
    by Jefkins
    Published 2000
    Subjects: “…Advertising…”
  4. 4
    Advertising Roderick White
    by White
    Published 2000
    Subjects: “…Advertising…”
  5. 5
    Advertising
    by Reichert
    Published 1977
    Subjects: “…Advertising…”
  6. 6
    Islamic advertising and advertisements: some concerns
    by Syed Abdullah Idid, Syed Arabi
    Published 2016
    Subjects: “…HF5801 Advertising…”
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  7. 7
    Advertising management
    by BATRA
    Published 1996
    Subjects: “…Advertising Management…”
  8. 8
    Advertising in the marketplace
    by BURKE
    Published 1973
    Subjects: “…Advertising…”
  9. 9
    The fundamentals of advertising
    by Wilmshurst
    Published 1999
    Subjects: “…Advertising…”
  10. 10
    Contemporary advertising
    by Arens
    Published 2000
    Subjects: “…Advertising…”
  11. 11
    Advertising in Malaysia the consequences of globalisation
    by Azizul Halim Yahya
    Published 2005
    Subjects: “…Advertising Malaysia…”
  12. 12
    Advertising and cigarette smoking a psychological study
    by BERGLER
    Published 1981
    Subjects: “…Advertising Psychological aspects…”
  13. 13
    Kellogg on advertising & media the Kellogg School of Management
    Published 2008
    Subjects: “…Advertising…”
  14. 14
    Advertising, globalisation and national identity: a content study of advertisements in Malaysia
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  15. 15
    Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia
    Subjects: “…HF5801 Advertising…”
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  16. 16
    Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
    “…Shariah principles should be used as guidance for Islamic advertising to the Muslim market…”
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  17. 17
    The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising
    by Mokhtar, Aida
    Published 2015
    “…Advertising effectiveness could be measured by the hierarchy of effects model by Lavidge…”
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  18. 18
    Advertising communication and promotion management
    by Rossiter
    Published 1997
    Subjects: “…Advertising…”
  19. 19
    The sage handbook of political advertising
    Published 2006
    Subjects: “…Advertising, political Cross-cultural studies…”
  20. 20
    Public relations vs. advertising
    “…This study aims to examine and understand the effectiveness and credibility of advertising…”
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