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6by Syed Abdullah Idid, Syed ArabiSubjects: “…HF5801 Advertising…”
Published 2016
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13Published 2008Subjects: “…Advertising…”
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16“…Shariah principles should be used as guidance for Islamic advertising to the Muslim market…”
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17by Mokhtar, Aida“…Advertising effectiveness could be measured by the hierarchy of effects model by Lavidge…”
Published 2015
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19Published 2006Subjects: “…Advertising, political Cross-cultural studies…”
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20“…This study aims to examine and understand the effectiveness and credibility of advertising…”
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