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  1. 1
    Fast food operations
    by Bertram
    Published 1975
    Subjects: “…Fast food restaurants.…”
  2. 2
    The effectiveness recruitment method of employee in the fast food industry
    by Natrah, Zulkipli
    Published 2016
    “… is focusing on the effectiveness recruitment method of employee in fast food industry. The most important…”
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  3. 3
    The dangers of fast food: understanding the perception of UiTM KBM Art & Design students towards fast food / Imran Abdullah Sharin
    by Abdullah Sharin, Imran
    Published 2014
    “…Fast foods are characterized as quick, easily accessible and cheap alternatives to home-cooked…”
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  4. 4
    Job characteristics affecting employees' job involvement in fast food industry
    by Nurul Salwana, Mohamad Kamal
    Published 2013
    “…) that affects KFC fast food restaurant employee job involvement in Malaysia. In this research project…”
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  5. 5
    It's easier to succeed than to fail
    by Cathy
    Published 1990
    Subjects: “…Fast food restaurants United States History…”
  6. 6
    Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia
    “…, physical environment, and price fairness on perceived value in the fast food industry. A survey method…”
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  7. 7
    An analysis on laws regulating fast food / Qayyum Iskandar Sulaiman ... [et al.]
    “…The purpose of this project paper is to focus on the laws administrating the fast food industry…”
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  8. 8
    Relationship between personal lifestyle, fast food industries and development in technology and communication with consumption habit of fast food among Generation Y in Sudong Melaka Sdn Bhd / Remunay Frank Apal
    by Frank Apal, Remunay
    Published 2019
    “…Fast food is one type of food that able to prepare in short time period and sell to customer…”
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  9. 9
    Advertisement effectiveness and choice of fast food restaurant: an exploratory study of Malay Muslim consumers
    “…The purpose of this paper is to explore customer’s views on fast food restaurants advertising. Data…”
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  10. 10
    Brand Personality and Generation Y Purchase Intention Of Halal Fast Food Restaurants In Pahang
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  11. 11
    Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia
    “…The purpose of this paper is to explore consumers’ views on fast food restaurants advertisement…”
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  12. 12
    Customer satisfaction towards fast food restaurant: a focus on RASAMAS Restaurant / Anin Zabidah Idris
    by Idris, Anin Zabidah
    Published 2010
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  13. 13
    Factors affecting customer’s loyalty towards fast food restaurant in Subang Jaya / Shahril Anuar Jamar
    by Jamar, Shahril Anuar
    Published 2019
    “… is the relationship between service quality, food quality, price and ambience with customer loyalty towards fast food…”
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  14. 14
    The effect of different media ads on consumer’s purchase intension: a pragmatic exploration on the Bangladeshi fast food industry
    “… fast food industry in Bangladesh. Data were collected by using convenient sampling method from Dhaka…”
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  15. 15
    Investigation of the relationship of brand personality, subjective norm and perceived control on consumers’ purchase intention of organic fast food
    “…Organic fast food among the Malaysian consumers is an emerging theme of discourse. As more people…”
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  16. 16
    Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed
    by Mohamed, Rozita Naina
    Published 2014
    “… of the four most prominent fast food brand share in Malaysia namely, Me Donald’s, Kentucky Fried Chicken…”
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  17. 17
    Promotional mix practiced by KFC affect consumer perception towards healthy fast food / Putri Liana Othman
    by Othman, Putri Liana
    Published 2008
    “… towards Healthy Fast Food". Moreover, this study will identify consumer perception towards fast food…”
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  18. 18
    Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]
    “… and service quality in the fast food restaurants. Customer loyalty is one of the essential aspects…”
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  19. 19
    Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed
    by Naina Mohamed, Rozita
    Published 2014
    “… of the four most prominent fast food brand share in Malaysia namely, Mc Donald’s, Kentucky Fried Chicken…”
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  20. 20
    Spatial correlation analysis of obesity cases with Demographic and fast food outlets distribution / Siti Nur Zulaikha Che Humaidi
    by Che Humaidi, Siti Nur zulaikha
    Published 2018
    “… such as fast food outlets distribution, income status and physical activity levels is still unclear…”
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