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3by Mokhtar, Aida“… viewers as defined by the ‘grassroots model’ (Goode and Ben-Yehuda, 1994). Malaysian viewers believe…”
Published 2010
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4by Mokhtar, Aida“… by the ‘grassroots model’ (Goode and Ben-Yehuda, 2009). Malaysian viewers believe that television advertisements can…”
Published 2011
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