An exploration on the process of brand identity building in the context of Malaysian cafe

by Sabrina Mohd Rashid, Cohen, David, Ghose, Kamal
Published 2018

Keputusan pembelian: jalinan antara media cetak, media atas talian dan media bersemuka

by Noraihan Mohamad, Mohd Sobhi Ishak, Sabrina Mohd Rashid
Published 2016

Social media marketing communication and consumer-based brand equity: an account of automotive brands in Malaysia

by Raji Ridwan Adetunji, Sabrina Mohd Rashid, Mohd Sobhi Ishak
Published 2018