The influence of destination personality on brand image evaluation among archaeological tourists

by Kok, Shiong Pong, Shuhaida Md Noor
Published 2015

The role Of brand self-relevance in developing brand loyalty: a study on the brand loyalty for Honda

by Nur Atikah A Rahman, Shuhaida Md Noor
Published 2014

Assessing corporate brand equity of public universities

by Shuhaida Md Noor, Kamaruzzaman Abdul Manan, Haja Mydin Abdul Kuthoos
Published 2019

Pembinaan metriks ekuiti jenama Universiti

by Haja Mydin Abdul Kuthoos, Shuhaida Md Noor, Nor Hazlina Hashim, Kamaliah Siarap
Published 2014