Marketing management text and cases

Bibliographic Details
Main Author: Lal
Other Authors: Quelch, Rangan
Format: Book
Language:English
Published: New York, N.Y. McGraw-Hill/Irwin 2005.
Series:McGraw-Hill/Irwin series in marketing
Subjects:

KTU

Holdings details from KTU
Call Number: 658 8 LAL R 2005
Accession Item Category Format Status Notes
0238299 Rujukan BOOKS AVAILABLE