Lal, Quelch, & Rangan. (2005). Marketing management: Text and cases. McGraw-Hill/Irwin.
Chicago Style (17th ed.) CitationLal, Quelch, and Rangan. Marketing Management: Text and Cases. New York, N.Y: McGraw-Hill/Irwin, 2005.
MLA (8th ed.) CitationLal, et al. Marketing Management: Text and Cases. McGraw-Hill/Irwin, 2005.
Warning: These citations may not always be 100% accurate.