Marketing management text and cases
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York, N.Y.
McGraw-Hill/Irwin
2005.
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| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: |
| Item Description: | Includes bibliographical references and indexes |
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| Physical Description: | xiii, 812 p. ill. 26 cm. |
| ISBN: | 0072967625 |