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|a mod
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| 041 |
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|a eng
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| 020 |
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|a 0072967625
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| 090 |
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|a 658.8
|b LAL
|e 2005
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| 100 |
1 |
0 |
|a Lal
|h Rajiv.
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| 245 |
1 |
0 |
|a Marketing management
|b text and cases
|c Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
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| 260 |
0 |
0 |
|a New York, N.Y.
|b McGraw-Hill/Irwin
|c 2005.
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| 300 |
0 |
0 |
|a xiii, 812 p.
|b ill.
|c 26 cm.
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| 440 |
0 |
0 |
|a McGraw-Hill/Irwin series in marketing
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| 500 |
0 |
0 |
|a Includes bibliographical references and indexes
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| 650 |
0 |
0 |
|a Marketing
|x Management.
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| 650 |
0 |
0 |
|a Marketing
|x Management
|x Case studies.
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| 700 |
1 |
1 |
|a Quelch
|h John A.
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| 700 |
1 |
1 |
|a Rangan
|h V. Kasturi
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| 999 |
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|a 0238299
|b KTU
|d BOOKS
|e Rujukan
|f KTU
|j AVAILABLE
|q GOOD CONDITION
|