Factors determinate customer shopping behaviour through Internet: the Malaysian case
This study try to explore factors that are affect shopping behaviour of the customer, how does Internet marketing affect the behaviour of the customer. Factor analysis is used in this study to identify the salient attributes that have impact on consumers’ shopping behaviour about Internet marketing....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
INSInet Publications
2009
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/1369/ http://irep.iium.edu.my/1369/ http://irep.iium.edu.my/1369/1/Factors_determinate_customer_shopping_behaviour_through_internet-The_Malaysian_case.pdf |