Factors determinate customer shopping behaviour through Internet: the Malaysian case

This study try to explore factors that are affect shopping behaviour of the customer, how does Internet marketing affect the behaviour of the customer. Factor analysis is used in this study to identify the salient attributes that have impact on consumers’ shopping behaviour about Internet marketing....

Full description

Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Khatibi, Ali, Al Mahmud, Shameem
Format:	Article
Language:	English
Published:	INSInet Publications 2009
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/1369/ http://irep.iium.edu.my/1369/ http://irep.iium.edu.my/1369/1/Factors_determinate_customer_shopping_behaviour_through_internet-The_Malaysian_case.pdf

id	iium-1369
recordtype	eprints
spelling	iium-13692011-08-10T03:58:03Z http://irep.iium.edu.my/1369/ Factors determinate customer shopping behaviour through Internet: the Malaysian case Haque, A. K. M. Ahasanul Khatibi, Ali Al Mahmud, Shameem HF5001 Business. Business Administration This study try to explore factors that are affect shopping behaviour of the customer, how does Internet marketing affect the behaviour of the customer. Factor analysis is used in this study to identify the salient attributes that have impact on consumers’ shopping behaviour about Internet marketing. Since, Factor analysis represents an analytical process of transforming statistical data (as measurements) into linear combinations of variables. In addition, multiple regression model was estimated to anticipate the effects of the explanatory variables. Findings of regression analysis indicated that all four factors such as Internet marketing environment, product characteristics, familiarity and confidence and promotional offer have significant impact on customer intention about Internet marketing. In conclusion, underlying uncertainty of customers as to the security of transaction on the Internet. Customers may not yet be ready for the transactional purposes due to security concern and mentally afraid doing transaction online due to security reason. They believe that online transactions are not secured enough to protect the payment method as disclosure of information. INSInet Publications 2009 Article PeerReviewed application/pdf en http://irep.iium.edu.my/1369/1/Factors_determinate_customer_shopping_behaviour_through_internet-The_Malaysian_case.pdf Haque, A. K. M. Ahasanul and Khatibi, Ali and Al Mahmud, Shameem (2009) Factors determinate customer shopping behaviour through Internet: the Malaysian case. Australian Journal of Basic and Applied Sciences, 3 (4). pp. 3452-3463. ISSN 1991-8178 http://www.insipub.com/ajbas_oct-dec_2009.html
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Haque, A. K. M. Ahasanul Khatibi, Ali Al Mahmud, Shameem Factors determinate customer shopping behaviour through Internet: the Malaysian case
description	This study try to explore factors that are affect shopping behaviour of the customer, how does Internet marketing affect the behaviour of the customer. Factor analysis is used in this study to identify the salient attributes that have impact on consumers’ shopping behaviour about Internet marketing. Since, Factor analysis represents an analytical process of transforming statistical data (as measurements) into linear combinations of variables. In addition, multiple regression model was estimated to anticipate the effects of the explanatory variables. Findings of regression analysis indicated that all four factors such as Internet marketing environment, product characteristics, familiarity and confidence and promotional offer have significant impact on customer intention about Internet marketing. In conclusion, underlying uncertainty of customers as to the security of transaction on the Internet. Customers may not yet be ready for the transactional purposes due to security concern and mentally afraid doing transaction online due to security reason. They believe that online transactions are not secured enough to protect the payment method as disclosure of information.
format	Article
author	Haque, A. K. M. Ahasanul Khatibi, Ali Al Mahmud, Shameem
author_facet	Haque, A. K. M. Ahasanul Khatibi, Ali Al Mahmud, Shameem
author_sort	Haque, A. K. M. Ahasanul
title	Factors determinate customer shopping behaviour through Internet: the Malaysian case
title_short	Factors determinate customer shopping behaviour through Internet: the Malaysian case
title_full	Factors determinate customer shopping behaviour through Internet: the Malaysian case
title_fullStr	Factors determinate customer shopping behaviour through Internet: the Malaysian case
title_full_unstemmed	Factors determinate customer shopping behaviour through Internet: the Malaysian case
title_sort	factors determinate customer shopping behaviour through internet: the malaysian case
publisher	INSInet Publications
publishDate	2009
url	http://irep.iium.edu.my/1369/ http://irep.iium.edu.my/1369/ http://irep.iium.edu.my/1369/1/Factors_determinate_customer_shopping_behaviour_through_internet-The_Malaysian_case.pdf
first_indexed	2023-09-18T20:08:40Z
last_indexed	2023-09-18T20:08:40Z
_version_	1777407330406629376

Factors determinate customer shopping behaviour through Internet: the Malaysian case

Similar Items