User experience: Assessing the effectiveness of internet booking services

Despite the undeniable importance of usability and utility, one should not forget that people use Internet booking service for variety of reasons or in essence overlooked the vital intent. Online booking systems challenge the effectiveness of traditional way of booking process. Therefore the effecti...

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Bibliographic Details
Main Authors: Md. Tap, Abu Osman, Hussien, Idyawati, Mahmud, Murni
Format: Conference or Workshop Item
Language:English
Published: 2010
Subjects:
Online Access:http://irep.iium.edu.my/15403/
http://irep.iium.edu.my/15403/1/05716712.pdf