Consumer ethnocentrism and influence of role model on young female purchase intention towards cosmetics products
The study investigates the purchasing behaviour among young female consumers toward cosmetic products. Our paper will discuss the underlying theoretical perspectives that support our proposition and illustrate the various components that might influence the young female behaviour in this particular...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Business Review
2009
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/15702/ http://irep.iium.edu.my/15702/ http://irep.iium.edu.my/15702/1/the_business_review_canbridge.pdf |