Planning to use cases in a marketing course
| Main Author: | |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
IIUM Press
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/25866/ http://irep.iium.edu.my/25866/ http://irep.iium.edu.my/25866/1/Chapter_13.pdf |