Bank Rakyat Malaysia: vision remains while mission is revisited
The slogan, “of the people, for the people, by the people” comes home. Bank Rakyat Malaysia (BRM) offers a different kind of retail banking. Bank Rakyat underwent a drastic evolution from a cooperative system of management to a highly creative market entity ready to face the very aggressive competit...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
I I U M Press
2011
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| Online Access: | http://irep.iium.edu.my/2625/ http://irep.iium.edu.my/2625/1/Case_5_Bank_Rakyat%5B1%5D.pdf |