Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective
This paper aims to examine how young Malay Muslim consumers differs their idea about religiosity; ethnocentrism and corporate image before they intend to purchase any foreign made goods and services. This research also explores the relationship between religiosity, ethnocentrism and corpor...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
World Business Institute, Australia
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/26451/ http://irep.iium.edu.my/26451/ http://irep.iium.edu.my/26451/1/Exploring_the_Relationship_between_Religiosity%2C_Ethnocentrism_and_Corporate_Image.pdf |